In this episode of The IADS Retail Park 🎧, Maya and Anchita explore the Metaverse beyond the buzz. ✨ What do Demain Beauty, L’Oréal, and luxury pioneers have in common? They’re experimenting with virtual experiences that educate, engage, and convert. 🛍️ From 75% memory retention through gamification to digital twins that reshape store planning, our hosts unpack the real business case for immersive retail. Learn how €200K and 7 months built a metaverse that blends commerce and learning—and what separates hype from ROI.

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