212 – Beyond the Hype: The True Power of Microsoft’s Marketplace for Partners

Yvonne Muench Joins Ultimate Guide to Partnering®

Join Vince Menzione as he sits down with Yvonne Muench, a seasoned leader in business strategy, product management, and partner programs. Together, Vince and Yvonne delve into the transformative power of marketplaces, emphasizing the growing importance of AI adoption within the Microsoft ecosystem. Gain insights into the rewards awaiting Microsoft partners, the tangible benefits of Microsoft's marketplace, and key strategies for success in the commercial marketplace. Discover how strategic alignment, deep audience understanding, and effective partner planning can drive marketplace growth and foster fruitful collaborations with Microsoft. Don't miss out on this invaluable discussion on navigating the evolving landscape of partner ecosystems.

What You’ll Learn 

* Marketplace transformation and empowering ISVs. (0:00)

* Marketplace growth and AI adoption in the Microsoft ecosystem. (1:18)

* Marketplace growth and rewards for ISVs. (5:51)

* Microsoft marketplace benefits for partners. (12:18)

* Marketplace success for ISVs in Microsoft's commercial marketplace. (19:15)

* Marketplace growth and partner planning. (24:22)

* Partnering with Microsoft and AI. (29:04)

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Announcing Ultimate Partner Experience

I am thrilled to welcome you into a world that delivers unparalleled insights, best practices, and essential information to unlock your potential as a partner and propel you towards your most ambitious goals. This is a world crafted for partners like you.

Our journey began seven years ago with a podcast. Our vision is to empower partners in the complex world of tech giants like Microsoft, Google, and AWS.

Today, Ultimate Partner’s mission is clear and bold, “empower every individual, organization, and partner to achieve more through successful partnering.

As an Ultimate Partner Experience Member, you will unlock a growing treasure trove of resources. Dive into recordings of our events, exclusive podcast episodes, and a wealth of unique content, all designed to enhance your Cloud Go-To-Market (GTM) strategy and ecosystem growth. We are in our early days and expect much more to come.

As an innovator, being part of this experience is more than joining a community; it's about integrating into an ecosystem brimming with innovation and collaboration. Here, shared experiences and insights are your gateway to progress, offering connections with peers and resources to elevate your Cloud GTM strategy. This is your platform to engage, seek support, and contribute to our collective growth.

I'm thrilled to welcome you to this journey. Let's navigate, thrive, and redefine success in the tech partnership landscape together. Come Sign Up

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Transcription – by Otter.ai – Expect Many Typos

marketplace, isvs, partners, customers, isps, microsoft, azure, programme, microsoft cloud, isv, ai, build, benefits, apps,