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Beyond the Index: Experience is the new differentiator
Rob Gold, Global President at Dentsu B2B, is joined by Ruth Bucknell, VP Experience Design at Merkle, and Richard Shotton, Author and Founder at Astroten, to discuss how immersive, connected brand experiences can help brands stay relevant and respond to the evolving needs of today’s B2B buyers.
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By Dentsu UK&IRob Gold, Global President at Dentsu B2B, is joined by Ruth Bucknell, VP Experience Design at Merkle, and Richard Shotton, Author and Founder at Astroten, to discuss how immersive, connected brand experiences can help brands stay relevant and respond to the evolving needs of today’s B2B buyers.