Rob Gold, Global President at Dentsu B2B, is joined by Ruth Bucknell, VP Experience Design at Merkle, and Richard Shotton, Author and Founder at Astroten, to discuss how immersive, connected brand experiences can help brands stay relevant and respond to the evolving needs of today’s B2B buyers.

Jonathan Turner, Managing Partner at dentsu B2B, is joined by Julie Chadwick, Managing Director at Dentsu Creative, and Joel Harrison, Founder of B2B Marketing, to explore the increasingly important role of influencers as key shapers of the B2B decision-making process.

B2B brands that treat AI as a strategic capability - not just a trend - will lead in performance, perception, and pipeline. The race isn’t just to adopt AI; it’s to master it.

In the third episode of our brand-new six-part video series, Beyond the Index, we dive deeper into how to leverage AI across creative, content, experience, revenue strategy, management, and technology to enhance the B2B buying experience.

Hosted by: Rob Gold, Global President, Dentsu B2B

Guest speakers: Alex Hamilton, Innovation Director, Dentsu & Neil Dowling, Head of Global Marketing, Genpact

In the second episode of Beyond the Index, discover how AI enables scale and speed, but bold ideas and strong brand identity cut through the noise which is vital in order to create that winning edge. 

Hosted by:

Jason Fletcher, Executive Creator Director, Dentsu B2B

Guest speakers:

Caitlin Ryan, Creative Partner, Dentsu Creative

John Carroll, CEO, Navigator Global 

In the first episode of dentsu B2B's brand-new 6-part video series, Beyond the Index, we explore what it truly means to be personal, why it matters to buyers, and share actionable advice for B2B brands on delivering human-centric marketing.

Hosted by:

Laura Jennings, Head of Growth, Dentsu B2B

Guest speakers:

Tim Lamble, Managing Partner, Dentsu B2B Media & Mimi Turner, Head of Marketplace Innovation, LinkedIn Marketing Solutions