B2B brands that treat AI as a strategic capability - not just a trend - will lead in performance, perception, and pipeline. The race isn’t just to adopt AI; it’s to master it.

In the third episode of our brand-new six-part video series, Beyond the Index, we dive deeper into how to leverage AI across creative, content, experience, revenue strategy, management, and technology to enhance the B2B buying experience.

Hosted by: Rob Gold, Global President, Dentsu B2B

Guest speakers: Alex Hamilton, Innovation Director, Dentsu & Neil Dowling, Head of Global Marketing, Genpact