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In this episode we sit down with Eric Ries, author of The Lean Startup, to explore the method that transformed how founders build companies. From the origins of the Lean Startup methodology to its global impact, Eric explains why the minimum viable product (MVP), validated learning, and the build–measure–learn cycle are essential for every entrepreneur.

We talk about what it really means to create an MVP, how to define quality through your customer feedback, and why progress in a startup is measured not by code or funding, but by learning. Eric also dives into the tough decision every founder faces: when to pivot or persevere.

Whether you’re just exploring startup ideas, chasing product–market fit, or scaling your company, this conversation offers practical startup advice, lessons on resilience, and insights on avoiding the most common startup mistakes.

If you’re a founder, entrepreneur, or innovator, this is your playbook for building smarter, faster, and more sustainably.

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