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In Episode 15 of this season’s Digital and Dirt Podcast, Ian welcomes Tulani Andre, Vice President of Social Media at National Geographic (Nat Geo) for a conversation covering the strategies she employs across various platforms to engage and inspire audiences, capitalize on marketing opportunities, and navigate unique challenges. To learn more about this episode, check out Lamar's blog here - programmatic.lamar.com/posts/tulani-andre

Podcast Breakdown

00:00 - 01:30 Meet Tulani Andre
02:00 - 14:00 Andre's Journey
14:00 - 20:00 Evolution of Social Media
20:00 - 22:00 Innovation
22:00 - 27:00 Linear TV and Streaming
28:00 - 32:00 Thinking Differently
30:00 - 36:00 Cultivating Adventure
36:00 - 46:00 Advertising by having conversations
46:00 - 48:00 User Generated Content