Digital & Dirt

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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Katie Steinharter, Director of Social Media and Content at Alterra Mountain Company, a ski hospitality company and creator of Ikon Pass, a multi-destination season pass that lets skiers visit many different resorts without buying separate lift tickets for each trip. Katie share her views on the power of authentic storytelling and explains how athletes and creators can bring a brand’s lifestyle to life.

Podcast Breakdown

00:00 - 08:02 Ketchup Fears, Tamagotchis & Growing Up in Australia
08:03 - 15:10 Self-Made Study Abroad, Nannying in Maine & Teaching in Spain
15:11 - 21:29 Solar Lights, Cambodia & a First Taste of Marketing
21:30 - 28:05 The Denver Post, a Ski Sabbatical & the Chairlift Phone Call
28:06 - 37:04 Selling the Lifestyle & Sharing the Mountain with the Pros
37:05 - 50:10 Building the Athlete Program, Mikaela Shiffrin & the Creators Behind the Lens
50:11 - 56:56 Zeb Powell, Marshawn Lynch & the Power of One-Take Authenticity
56:57 - 59:28 Mountain Memories & Katie's Card-Splitting Skills

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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ashleigh Griffith, Director of Marketing for Dunkin, to discuss building iconic brands, bringing Dunkin into emerging markets, and creating experiences that turn customers into loyal fans.

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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Haley Brantingham, Director of Integrated Marketing for Sporting Kansas City, the city’s Major League Soccer franchise, to discuss marketing to the team’s passionate fan base.

Podcast Breakdown

00:00 - 12:58 Fun Facts, the Pepsi Jet Redemption & Frontier Airlines Campaigns
12:59 - 17:35 The Leap to Sporting KC & Life as Director of Marketing
17:36 - 22:32 Kansas City's Soccer Obsession & the World Cup Effect
22:33 - 32:52 Inside the Cauldron: Culture, Traditions & Fan Diversity
32:53 - 44:35 Chants, Content & the Stories That Make Fans Feel Like Family
44:36 - 52:20 The Youth Soccer Pipeline & Building Community Roots
52:21 - 55:46 Career Reflections & Bella the Sponsored Chihuahua

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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Rachel Roger, Vice President of National Sales at Lamar Advertising, to discuss the power of building lasting relationships and why the human side of the business remains more important than ever.

Podcast Breakdown 

00:00 - 03:57 Meet Rachel: Playlists & Growing Up One of Five
03:57 - 10:07 The John Miller Interview That Almost Didn't Happen
10:07 - 18:13 Decentralization: Lamar's Secret Weapon in National Sales
18:13 - 21:57 Jazz Fest: Where Clients Become Family
21:57 - 28:03 Mom, VP, & Everything In Between
28:03 - 43:05 OOH in the Age of AI
43:05 - 47:57 Lamar's Human-First Culture & What's Next

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On this week’s episode of the Digital and Dirt podcast, Ian sits down with Ian Wishingrad, Co-Founder and CMO of breakfast cereal brand, Three Wishes Cereal, to discuss the origins of his “better-for-you” cereal, the importance of creating attention, and what it takes to turn a startup brand into a household name.

Podcast Breakdown 

00:00 - 09:49 Introduction & His Journey to Three Wishes
09:50 - 20:00 Disrupting the Cereal Aisle
20:01 - 30:03 Family, Entrepreneurship & Growing the Brand
30:04 - 35:00 Retail, E-Commerce & the Agency Perspective
35:01 - 43:28 Creative Ideas, Influencers & Authentic Marketing
43:29 - 53:52 The Future of Three Wishes 

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In this special episode of the Digital and Dirt podcast, Ian takes the podcast on the road to MediaPost’s Sports Marketing Insider Summit in Park City, where he speaks with industry leaders from some of the biggest brands and organizations in sports marketing.

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Kelly O’Rourke, Director of Marketing at FiiZ Drinks, to discuss the rise of “dirty soda,” the power of customization, and how social media helped turn a regional beverage company into a cultural phenomenon.

Podcast Breakdown:

00:00 - 11:27 Introduction, FiiZ & The Dirty Soda Boom
11:28 - 16:49 FiiZ Is More Than Just Dirty Soda
16:50 - 20:25 Kelly’s Unexpected Journey to FiiZ
20:26 - 23:47 Why Customization Is Changing Beverage Culture
23:48 - 41:08 FiiZ’s Explosive Growth Beyond Utah
41:09 - 47:35 The Secret Weapon: FiiZ’s Frontline Experience
47:36 - 55:38 How TikTok Changed Everything
55:39 - 57:59 What’s Next: Loyalty, Growth & FiiZ’s Future

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Erin Everhart, VP of Content & Events at MediaPost, the media, marketing, and advertising industry’s resource for news coverage, events, and more. 

Podcast Breakdown

00:00 - 05:55 Introduction, fun facts & New Orleans roots
05:56 - 12:00 Journalism beginnings, career pivots & Home Depot journey
12:01 - 17:52 Leadership lessons, saying yes & building opportunities
17:53 - 23:50 Media saturation, creative marketing & consumer attention
23:51 - 30:10 Influencer marketing, brand relevance & omnichannel strategy
30:11 - 40:41 Layoffs, career transitions & finding the right opportunity
40:42 - 52:52 Networking, authentic relationships & the MediaPost community
52:53 - 01:11:06 Work-life balance, family priorities & personal reflections

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Todd Johnson to discuss the evolution of programmatic advertising, the growing role of AI and attention measurement in media buying, and why storytelling still matters in an increasingly automated industry.

Podcast Breakdown

00:00 - 04:50 Introduction, career beginnings & action movie fandom
04:51 - 13:55 Generalist vs. specialist & building a career path
13:56 - 22:14 Inside Viant & the programmatic advertising ecosystem
22:15 - 26:51 Storytelling, brand strategy & connecting with consumers
26:52 - 30:33 Attention, creativity & campaign effectiveness
30:34 - 36:11 Data-driven media buying & optimizing performance
36:12 - 43:29 AI, adaptability & navigating industry change
43:30 - 44:45 Future trends, consumer behavior & what's next for advertising

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In this week’s episode of the Digital and Dirt podcast, Ian sits down with Maureen McCloskey Geraghty to discuss the evolution of out-of-home advertising, the mindset required to build a lasting career in media, and how leadership, hustle, and adaptability continue to shape the future of the industry.