Digital & Dirt

In Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails and spirits. 

Podcast Breakdown

00:00 - 09:20 Introducing Katie Green and Little Saints
09:42 - 22:39 Katie’s Corporate Journey
22:44 - 36:26 Finding Your Way 
36:30 - 39:40 The Art of Business
40:03 - 49:04 Passion in Life & Business

In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media.

Podcast Breakdown

00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics 
17:06 -  28:00 Authenticity with Bridges Consumer Healthcare 
28:25 - 40:23 Being “In The Know” With Your Consumers and Influencers 
40:50 - 44:20 The Medium Becomes The Story 
44:30 - 49:23 Shifting The Creative Message 

In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition.

Podcast Breakdown

00:00 - 03:50 Introducing Nicole McCormack  
03:53 - 16:30  Nicole’s Career Journey
16:38 - 27:06 What is TeamSnap?
27:14 - 30:17 Omnichannel Opportunity for Brands
30:24 - 40:36 Influencers, TeamSnap, and Women Mentors 
40:44 - 52:55 Live Streaming and Shared Brands 

In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases.

Podcast Breakdown

00:00-08:00 – Tom Traylor’s Role and Journey at Lamar
08:01-19:00 – General Manager Insights & Managing Leases
19:01-28:43 – Industry Challenges & Advice for Young Professionals
28:44-38:00 – Leadership Style & GM Standards
38:01-43:00 – Balancing Innovation and Tradition 

This special trailer features highlights from some of our past guests and loyal listeners sharing what the podcast means to them. It’s a brief look at what makes Digital & Dirt worth tuning in to.

In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities. 

Podcast Breakdown
 
00:00-03:48 Meet Tina Sharkey
03:49-09:57 Career Beginnings and Digital Innovation 
09:58-15:28 Scaling BabyCenter and Modern Branding 
15:29-30:00 Role at USC's Iovine and Young Academy and Concept of 'Buycotting' 
30:01-45:00 Gamification, Cultural Anthropology, and Technology's Role  

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry. 

00:00 - 05:20 Introducing Brigette Wolf 
05:25 - 09:43 Constant Pushback 
09:50 - 13:51 Working For a Big Brand Early On
14:00 - 16:12 My Mochi 
16:18 - 18:54 My Mochi's End Goal & Educating Consumers 
18:57 - 20:34 Influencers 
21:04 - 24:21 Scrappiness 
24:47 - 27:48 Having Pride & Being a Leader
27:58 - 34:40 Snacking is King 
34:19 - 44:07 Managing and Leading 
44:12 - 46:54 Certified Sailing Instructor 

In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville. 

Podcast Breakdown

00:00 - 06:25 Meet Nolan Johnson
06:26 - 17:45 Meet Courtney Redford
17:53 - 28:25 Meet Jeannie Hannigan
28:31 - 38:25 Meet Jennifer Peters
38:30 - 47:55 Meet Lauren Kushner
48:00 - 01:07:30 Meet Danny Gardner
01:07:32 - 01:23:37 Meet Andrea Fisher
01:23:44 - 01:31:47 Meet Matt Schutzman
01:32:00 - 01:41:25 Emily Yager

In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Gina Sisk, Media Director at Manna Hospitality Group, to discuss the company's supportive culture, how it adapts to changes in the media landscape, and its success in implementing creative marketing campaigns.

Podcast Breakdown 

00:00 - 03:48 Meet Gina Sisk

03:49 - 09:57 Career Beginnings and Media Insights

09:58 - 15:28 Creative Marketing and Media Adaptation

15:29 - 30:00 Bucks Win, You Win Campaign

30:01 - 45:00 Future Innovations and Media Evolution

In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.

Podcast Breakdown:

00:00 - 10:00 Meet Taylor Jacobs
11:00 - 17:00 Moving from playing to working in Collegiate Sports 
17:00 - 25:00 Transition to Baton Rouge
25:00 - 35:00 Ins and Outs of NIL
35:00 - 45:00 Compliance and NIL at LSU
45:00 - 57:00 Education and Businesses