In Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape.

Podcast Breakdown 

00:00 - 06:15 Jolie Laurence – Utz Brands

06:16 - 21:23 Anthony Potgieter – Stanley 1913

21:24 - 25:32 Nolan Johnson – GroceryTV

25:33 - 33:16 Beth Dressman – Vistar Media

33:17 - End Ian Wishingrad – Three Wishes Cereal

In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry.

Breakdown 

0:00 – 1:54 Introduction, proposal story, and early passions

1:55 – 5:05 Getting Started in Advertising

5:06 – 8:06 Alcohol Brands & Real-World Learning

8:07 – 16:05 Choosing OOH Over TV

16:06 – 22:27 Most Memorable Campaigns

22:28 – 34:32 Entering Programmatic OOH

34:33 – 53:24 What’s Next: Perion, Retail Media, and More

In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food.  

Podcast Breakdown

00:00 - 03:10 Introduction & Ian’s first Cheba Hut experience 

03:11 - 06:00 Fun facts & personal background 

06:01 - 12:52 Seth’s Journey to Cheba Hut 

12:53 - 19:00 Company Values & Inclusive culture 

19:01 - 26:36 Franchise strategy & Local Environment 

26:37 - 34:53 Community events & In-store bars 

34:54 - 44:09 Marketing, Social & Customer engagement

44:10 - End Merch, The menu & Closing thoughts 

Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing’s new rules — and how to stay ahead of them.

In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit.

Gusts You’ll Hear From:

• Annie Pemberton, Wayfair 
• Zack Gordon, Vistar Media
• Aman Avandi, Ministry of Supply
• Julien Sautot, Vistar Media
• Seth Larsen, Cheba Hut 
• Donna Tuttle, Whataburger
• Jeff Perera, Jeff’s Bagel Run 
• Justin Whitehead, CiCi’s Pizza 

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.

Podcast Breakdown:

00:00 - 07:00 Introduction: Louisville Roots & Entering OOH

07:01 - 14:00 Sales Beginnings & Relationship-Based Growth 

14:01 - 21:00 MARTA, Management & Team Longevity 

21:01 - 28:00 Publicis Move & Building an Agency Team 

28:01 - 35:00 Culture, Company Support & People-First Mindset 

35:01 - 42:00 Agency Sales, Internal Education & Budget Battles 

42:01 - 49:00 Programmatic Rise & Retail Success Stories 

49:01 - End Legacy, Advice & Embracing the OOH Community 

In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events
05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition
12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth
19:35 - 29:51 Health Tech Evolution & Wearable Devices
29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights
38:22 - 46:09 Out-of-Home Advertising & Digital Strategy
46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations

In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.

In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events

05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition

12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth

19:35 - 29:51 Health Tech Evolution & Wearable Devices

29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights

38:22 - 46:09 Out-of-Home Advertising & Digital Strategy

46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations