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In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets. 

Podcast Breakdown

00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership
06: 41 – 14:31 College legacy & Early career in sports marketing
14:32 – 20:27 Entrepreneurial shift & Founding Crafting Community
20:28 – 26:21 Inspiration behind All Better Co. & Reimagining first aid
26:22 – 33:43 Skin-first innovation, Sustainability & Family-driven design
33:44 – 41:17 Health-conscious consumers & Authentic brand storytelling
41:18 – 47:48 Retail growth, Community marketing & Building trust
47:49 – 58:04 Female founders, Funding challenges & Stay true to mission 

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In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport. 

Podcast Breakdown

00:00 – 05:32 Introduction: Passion for fishing & Dream of going Pro
05:33 – 08:19 Building her personal brand & Growing platform with 100K+
08:20 – 10:44 The ESPYs & How sport fishing is gaining popularity
10:45 – 22:03 Rising Sons Fishing & Her Career Journey
22:04 – 28:38 Breaking barriers in male-dominated sport & Catch-and-release
28:39 – 35:53 Influence of LSU athletes & Community through Socials
44:31 – End Inspiring the next generation, Confidence & Passion to Purpose

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In Episode 8 of this season’s Digital and Dirt Podcast, Ian welcomes Katey Hassan, Co-Founder & CEO of Nocturnal Skincare to discuss how beauty, skincare, and branding intersect with culture, science, and storytelling. During the interview, Katey shares insights from her career, the story behind the launch of her brand, and explains how authenticity and innovation has helped shape her company’s approach to developing skincare products. 

Podcast Breakdown

00:00 – 04:46 Travel inspiration & Fascination with human behavior
04:47 – 09:17 Education & The psychology of self-expression
09:18 – 14:47 Early career at L’Oréal & Emotional storytelling in beauty
14:48 – 20:21 Leading at Tarte & Blending science with creativity
20:22 – 26:23 Launching Nocturnal Skincare & The Japandi heritage story
26:24 – 33:43 Authentic growth & Building trust without influencers
33:44 – 41:17 Circadian rhythm & Skin longevity
41:18 – End Sustainability, sourcing, & Brand authenticity

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In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Marissa Nance, Founder and CEO of Native Tongue Communications, a multicultural marketing agency helping brands connect with diverse audiences, for a conversation on how to build authentic connections in today’s marketing world. 

Podcast Breakdown

00:00 – 04:49 Introduction, Handbags, Love & Basketball house, & NBA ties
04:50 – 09:48 Athletics, Teamwork & Values that shaped her career
09:49 – 15:28 AI, Culture, & The importance of authenticity in marketing
15:29 – 23:44 Early career at BBDO, Survivor, Top Chef & Castaway
23:45 – 30:00 Storytelling, microcultural marketing, & Audience connection
30:01 – 33:50 Leaving Omnicom & Launching Native Tongue
33:51 – 41:15 Challenges as a founder & Building cultural competency
41:16 – End Proudest career moments, & Advice for future leaders

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In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis.  Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the world.

Podcast Breakdown

00:00 – 09:18 Intro, Liz’s cooking confessions & career in food storytelling
09:19 – 18:18 Building trust in food & digital storytelling
18:19 – 23:27 People over logos: farmers, community & sourcing
23:28 – 27:14 Comfort foods, culture & World Central Kitchen’s origins
27:15 – 35:51 Disaster response: 400M+ meals & WCK’s rapid mobilization
35:52 – End Partnerships, authentic stories, recovery & Liz’s inspiration

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In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Lindsey Scheftic, Founder and CEO of The CMO Sidekick, to explain what inspired her to start her consulting business that helps mid-sized companies without CMOs access strategic marketing support. 

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In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech.

Podcast Breakdown

00:00-03:40 Fun Facts & Introduction
03:40-08:30 Dance, Wrestling & Coachella Stories
08:30-12:40 High School, UCLA & Early Career
12:40-18:00 MTV & Ad Sales Journey
18:00-30:40 Retail, Luxury & Shift to Data
30:40-39:30 Programmatic Evolution & DataXu
39:30-57:11 Founding Advertible & Future of Native

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In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Emily Chatelain, CEO & Founder of the School Food and Wellness Group and the 3 O’Clock Project, to discuss the importance of high-quality nutrition for kids at school.

Podcast Breakdown

00:00 - 9:04 Introduction & Emily’s personal journey
9:05 - 18:18 The complexity of school lunches, A kid's most important meal: Lunch
18:19 - 26:50 Food education, $14 Billion Industry & The business side of a cafeteria
26:51 - 30:01 Chiefs in schools, Impacts of school lunches
30:02 - 39:58 Largest challenges in the school food system & Small Changes
39:59 - 54:29 A parent's role, Advertising with school cafeterias & TikTok reels
54:30 - End A message to the Ad Industry & Closing remarks 

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In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry.

Podcast Breakdown

00:00 - 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why?
12:46 - 19:44 Marketing mixed modeling (MMM) & Evolution of Analytics
19:45 - 29:20 The storytelling of data & The beauty industry
29:21 - 39:19 Media consumption, TikTok Shop & Doug’s time at Estée Lauder
39:20 - 52:55 Tiktok, Influencing & Ekimetrics
52:56 - End Glamping on a Safari & closing remarks

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To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together.

Podcast Breakdown

00:00 - 02:39 Introduction, meet Lucy Markowitz
02:40 - 12:25 Early Career & Introduction to Vistar Media
12:26 - 21:48 Early days at Vistar & How they Sold Through the Solution
21:49 - 32:27 Vistar’s culture & Creating connections
32:28 - 43:01 Leadership & The idea of “failing fast”
43:01 - 49:47 Becoming well-respected in the OOH Industry
49:48 - End How to tell a story & Asking the important questions