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In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.

Podcast Breakdown:

00:00 - 10:00 Meet Taylor Jacobs
11:00 - 17:00 Moving from playing to working in Collegiate Sports 
17:00 - 25:00 Transition to Baton Rouge
25:00 - 35:00 Ins and Outs of NIL
35:00 - 45:00 Compliance and NIL at LSU
45:00 - 57:00 Education and Businesses

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In a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing practical, accessible, and impactful solutions to environmental challenges that are grounded in education, community engagement, and individual and corporate responsibility.

Podcast Breakdown

00:46 - 02:55 Meet Elizabeth Marks and Earth Day
04:44 - 10:30 Immersed in Agency on a Global Scale
10:40 - 21:27 Approaching Corporate Responsibility Authentically
21:28 - 37:00 Climate Becoming a Basic Need
37:20 - 40:45 Personal Choices Make Big Changes
40:51 - 47:41 Policy, Initiatives, and Impact

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In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection. 

Podcast Breakdown

00:00 - 05:30 Meet Joanna Peña-Bickley
05:30 - 13:30 What is AI?
14:00 - 21:00 AI and Evolution
22:00 - 30:00 Joanna Peña-Bickley Background
32:00 - 35:00 AI Uses
37:00 - 42:00 Sensory Aging
47:00 - 54:00 Shifts
55:00 - 01:00:00 The Future

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In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale. 

Podcast Breakdown

00:00 - 16:30 Albert Thompson, Walton Isaacson 
17:00 - 27:35 Toni Morris, Vistar Media
27:30 - 38:00 Rick Robinson, PJX Media 
38:00 - 51:00 Michelle Capasso, Connelly Partners
52:00 - 01:01:30 Jaime Ogus, Jack in the Box 
01:02:00 - 01:08:00 Jon Whitfield, MediaPost
01:09:00 - 01:16:40 Jessica Edwards, Albertsons 
01:16:50 - 01:24:00 Claudia Damas, Altermark 

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In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming. 

Podcast Breakdown
00:00 - 05:29 Meet Brandon Landry
05:30 - 09:48 The Beginnings of Walk-On’s
09:49 - 13:09 Transferable Skills On and Off the Court
13:10 - 22:18 Driving Success and Scalability
22:19 - 37:15 Partnerships, Vision, and an Award-Winning Culture
37:16 - 38:24 Overcoming the Obstacles of Success
38:25 - 44:39 Expanding the Brand Portfolio
44:40 - 53:57 Pulling for the Underdog and Providing Opportunities

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In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path.

Podcast Breakdown

00:00 - 03:30 Meet Shingy
03:31 - 08:15 The Power of Short Attention Spans
08:16 - 14:00 Curiosity and Niche Exploration
14:01 - 20:00 The Internet's Influence on Brand Engagement
20:01 - 30:00 Nostalgia and Active Engagement
30:01 - 35:30 Concerns about Passive Consumption
35:31 - 40:00 Creating Spaces for Active Engagement
40:01 - 45:00 Brands Embracing Engagement

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In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0.

Podcast Breakdown

00:00 - 02:30 Meet Jon Vlassopulos
02:30 - 4:00 What is Napster
05:30 - 12:00 Jon Vlassopulos Journey
14:00 - 17:30 Jon's past companies
18:00 - 28:00 Community in music
28:00 - 35:00 AI Generated Songs and Connection
36:00 - 40:00 Web 3.0
40:00 - 46:00 Artist Interaction
47:00 - 48:30 Why Napster?

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In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches.

Podcast Breakdown

00:00 - 01:50 Meet Melanie
01:51 - 06:30 Melanie's Journey
06:31 - 12:20 Overcoming Challenges
12:21 - 19:45 Leadership Insights
19:46 - 25:55 Leveraging Social Media
25:56 - 31:30 Data-Driven Marketing

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In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic.lamar.com/posts/charles-ifegwu

Podcast Breakdown

00:00 - 03:00 Meet Charles Ifegwu
03:00 - 10:00 Charles' Background
10:00 - 15:30 Partnership
16:00 - 20:00 The Fifth and Storytelling
20:00 - 30:00 Influence
35:00 - 38:00 Involvement in the Conversation
43:00 - 53:00 Diversity and authenticity

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In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing.

Podcast Breakdown

00:00 - 01:50 Introduction
01:51 - 06:30 Journey to Success
06:31 - 12:20 Leadership Development 
12:21 - 19:45 Franchise Planning at Paramount
19:46 - 25:55 Product Development Process
25:56 - 31:30 Social Media Impact
31:31 - 32:39 Conclusion