In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food.  

Podcast Breakdown

00:00 - 03:10 Introduction & Ian’s first Cheba Hut experience 

03:11 - 06:00 Fun facts & personal background 

06:01 - 12:52 Seth’s Journey to Cheba Hut 

12:53 - 19:00 Company Values & Inclusive culture 

19:01 - 26:36 Franchise strategy & Local Environment 

26:37 - 34:53 Community events & In-store bars 

34:54 - 44:09 Marketing, Social & Customer engagement

44:10 - End Merch, The menu & Closing thoughts