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To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together.

Podcast Breakdown

00:00 - 02:39 Introduction, meet Lucy Markowitz
02:40 - 12:25 Early Career & Introduction to Vistar Media
12:26 - 21:48 Early days at Vistar & How they Sold Through the Solution
21:49 - 32:27 Vistar’s culture & Creating connections
32:28 - 43:01 Leadership & The idea of “failing fast”
43:01 - 49:47 Becoming well-respected in the OOH Industry
49:48 - End How to tell a story & Asking the important questions