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In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states. 

Podcast Breakdown

00:00 – 03:10 Fun Facts & Early Creativity
03:11 – 07:15 Childhood Advertising Obsession
07:16 – 12:15 Journalism Career & Lessons Learned
12:16 – 17:30 Transition to Agency Life & Brand Work
17:31 – 22:30 Building Whataburger’s Digital Newsroom
22:31 – 27:30 Culture, Employee Loyalty & “What-a-Life”
27:31 – 33:00 Merch Mania, Menu Hacks & Celebrity Fans
33:01 – 44:50 Leadership, Strategy & Inspiring a Team
44:51 – End Community Expansion & Final Reflections

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In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.

Podcast  Breakdown

00:00 - 05:13 Introductions, Travel Stories & Bold Firsts
05:14 - 12:00 Cultural Curiosity & Purposeful Exploration
12:01 - 18:00 Career Foundations & Entering Advertising
18:01 - 26:00 Diving into Programmatic & Pharma Strategy
26:01 - 36:00 Strategy, Measurement & The Power of Personalization
36:01 - End The Future of Media & Advice for Staying Ahead

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In Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape.

Podcast Breakdown 

00:00 - 06:15 Jolie Laurence – Utz Brands
06:16 - 21:23 Anthony Potgieter – Stanley 1913
21:24 - 25:32 Nolan Johnson – GroceryTV
25:33 - 33:16 Beth Dressman – Vistar Media
33:17 - End Ian Wishingrad – Three Wishes Cereal

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In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry.

Breakdown 

0:00 – 1:54 Introduction, proposal story, and early passions
1:55 – 5:05 Getting Started in Advertising
5:06 – 8:06 Alcohol Brands & Real-World Learning
8:07 – 16:05 Choosing OOH Over TV
16:06 – 22:27 Most Memorable Campaigns
22:28 – 34:32 Entering Programmatic OOH
34:33 – 53:24 What’s Next: Perion, Retail Media, and More

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In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.

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In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food.  

Podcast Breakdown

00:00 - 03:10 Introduction & Ian’s first Cheba Hut experience
03:11 - 06:00 Fun facts & personal background
06:01 - 12:52 Seth’s Journey to Cheba Hut
12:53 - 19:00 Company Values & Inclusive culture
19:01 - 26:36 Franchise strategy & Local Environment
26:37 - 34:53 Community events & In-store bars
34:54 - 44:09 Marketing, Social & Customer engagement
44:10 - End Merch, The menu & Closing thoughts 

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Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing’s new rules — and how to stay ahead of them.

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In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit.

Gusts You’ll Hear From:

• Annie Pemberton, Wayfair 
• Zack Gordon, Vistar Media
• Aman Avandi, Ministry of Supply
• Julien Sautot, Vistar Media
• Seth Larsen, Cheba Hut 
• Donna Tuttle, Whataburger
• Jeff Perera, Jeff’s Bagel Run 
• Justin Whitehead, CiCi’s Pizza 

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In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.

Podcast Breakdown:

00:00 - 07:00 Introduction: Louisville Roots & Entering OOH
07:01 - 14:00 Sales Beginnings & Relationship-Based Growth
14:01 - 21:00 MARTA, Management & Team Longevity
21:01 - 28:00 Publicis Move & Building an Agency Team
28:01 - 35:00 Culture, Company Support & People-First Mindset
35:01 - 42:00 Agency Sales, Internal Education & Budget Battles
42:01 - 49:00 Programmatic Rise & Retail Success Stories
49:01 - End Legacy, Advice & Embracing the OOH Community

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In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive.

Podcast Breakdown

00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events
05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition
12:31 - 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth
19:35 - 29:51 Health Tech Evolution & Wearable Devices
29:52 - 38:21 AI, Consumer Behavior & Personal Health Insights
38:22 - 46:09 Out-of-Home Advertising & Digital Strategy
46:10 - 55:05 Growth Metrics, Influencer Marketing & Future Innovations