In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities. 

Podcast Breakdown
 
00:00-03:48 Meet Tina Sharkey
03:49-09:57 Career Beginnings and Digital Innovation 
09:58-15:28 Scaling BabyCenter and Modern Branding 
15:29-30:00 Role at USC's Iovine and Young Academy and Concept of 'Buycotting' 
30:01-45:00 Gamification, Cultural Anthropology, and Technology's Role  

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry. 

00:00 - 05:20 Introducing Brigette Wolf 
05:25 - 09:43 Constant Pushback 
09:50 - 13:51 Working For a Big Brand Early On
14:00 - 16:12 My Mochi 
16:18 - 18:54 My Mochi's End Goal & Educating Consumers 
18:57 - 20:34 Influencers 
21:04 - 24:21 Scrappiness 
24:47 - 27:48 Having Pride & Being a Leader
27:58 - 34:40 Snacking is King 
34:19 - 44:07 Managing and Leading 
44:12 - 46:54 Certified Sailing Instructor 

In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville. 

Podcast Breakdown

00:00 - 06:25 Meet Nolan Johnson
06:26 - 17:45 Meet Courtney Redford
17:53 - 28:25 Meet Jeannie Hannigan
28:31 - 38:25 Meet Jennifer Peters
38:30 - 47:55 Meet Lauren Kushner
48:00 - 01:07:30 Meet Danny Gardner
01:07:32 - 01:23:37 Meet Andrea Fisher
01:23:44 - 01:31:47 Meet Matt Schutzman
01:32:00 - 01:41:25 Emily Yager

In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Gina Sisk, Media Director at Manna Hospitality Group, to discuss the company's supportive culture, how it adapts to changes in the media landscape, and its success in implementing creative marketing campaigns.

Podcast Breakdown 

00:00 - 03:48 Meet Gina Sisk

03:49 - 09:57 Career Beginnings and Media Insights

09:58 - 15:28 Creative Marketing and Media Adaptation

15:29 - 30:00 Bucks Win, You Win Campaign

30:01 - 45:00 Future Innovations and Media Evolution

In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University.

Podcast Breakdown:

00:00 - 10:00 Meet Taylor Jacobs
11:00 - 17:00 Moving from playing to working in Collegiate Sports 
17:00 - 25:00 Transition to Baton Rouge
25:00 - 35:00 Ins and Outs of NIL
35:00 - 45:00 Compliance and NIL at LSU
45:00 - 57:00 Education and Businesses

In a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing practical, accessible, and impactful solutions to environmental challenges that are grounded in education, community engagement, and individual and corporate responsibility.

Podcast Breakdown

00:46 - 02:55 Meet Elizabeth Marks and Earth Day
04:44 - 10:30 Immersed in Agency on a Global Scale
10:40 - 21:27 Approaching Corporate Responsibility Authentically
21:28 - 37:00 Climate Becoming a Basic Need
37:20 - 40:45 Personal Choices Make Big Changes
40:51 - 47:41 Policy, Initiatives, and Impact

In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection. 

Podcast Breakdown

00:00 - 05:30 Meet Joanna Peña-Bickley
05:30 - 13:30 What is AI?
14:00 - 21:00 AI and Evolution
22:00 - 30:00 Joanna Peña-Bickley Background
32:00 - 35:00 AI Uses
37:00 - 42:00 Sensory Aging
47:00 - 54:00 Shifts
55:00 - 01:00:00 The Future

In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale. 

Podcast Breakdown

00:00 - 16:30 Albert Thompson, Walton Isaacson 
17:00 - 27:35 Toni Morris, Vistar Media
27:30 - 38:00 Rick Robinson, PJX Media 
38:00 - 51:00 Michelle Capasso, Connelly Partners
52:00 - 01:01:30 Jaime Ogus, Jack in the Box 
01:02:00 - 01:08:00 Jon Whitfield, MediaPost
01:09:00 - 01:16:40 Jessica Edwards, Albertsons 
01:16:50 - 01:24:00 Claudia Damas, Altermark 

In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming. 

Podcast Breakdown
00:00 - 05:29 Meet Brandon Landry
05:30 - 09:48 The Beginnings of Walk-On’s
09:49 - 13:09 Transferable Skills On and Off the Court
13:10 - 22:18 Driving Success and Scalability
22:19 - 37:15 Partnerships, Vision, and an Award-Winning Culture
37:16 - 38:24 Overcoming the Obstacles of Success
38:25 - 44:39 Expanding the Brand Portfolio
44:40 - 53:57 Pulling for the Underdog and Providing Opportunities

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path.

Podcast Breakdown

00:00 - 03:30 Meet Shingy
03:31 - 08:15 The Power of Short Attention Spans
08:16 - 14:00 Curiosity and Niche Exploration
14:01 - 20:00 The Internet's Influence on Brand Engagement
20:01 - 30:00 Nostalgia and Active Engagement
30:01 - 35:30 Concerns about Passive Consumption
35:31 - 40:00 Creating Spaces for Active Engagement
40:01 - 45:00 Brands Embracing Engagement