Digital & Dirt

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In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis.  Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the world.

Podcast Breakdown

00:00 – 09:18 Intro, Liz’s cooking confessions & career in food storytelling
09:19 – 18:18 Building trust in food & digital storytelling
18:19 – 23:27 People over logos: farmers, community & sourcing
23:28 – 27:14 Comfort foods, culture & World Central Kitchen’s origins
27:15 – 35:51 Disaster response: 400M+ meals & WCK’s rapid mobilization
35:52 – End Partnerships, authentic stories, recovery & Liz’s inspiration

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In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Lindsey Scheftic, Founder and CEO of The CMO Sidekick, to explain what inspired her to start her consulting business that helps mid-sized companies without CMOs access strategic marketing support. 

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In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech.

Podcast Breakdown

00:00-03:40 Fun Facts & Introduction
03:40-08:30 Dance, Wrestling & Coachella Stories
08:30-12:40 High School, UCLA & Early Career
12:40-18:00 MTV & Ad Sales Journey
18:00-30:40 Retail, Luxury & Shift to Data
30:40-39:30 Programmatic Evolution & DataXu
39:30-57:11 Founding Advertible & Future of Native

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In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Emily Chatelain, CEO & Founder of the School Food and Wellness Group and the 3 O’Clock Project, to discuss the importance of high-quality nutrition for kids at school.

Podcast Breakdown

00:00 - 9:04 Introduction & Emily’s personal journey
9:05 - 18:18 The complexity of school lunches, A kid's most important meal: Lunch
18:19 - 26:50 Food education, $14 Billion Industry & The business side of a cafeteria
26:51 - 30:01 Chiefs in schools, Impacts of school lunches
30:02 - 39:58 Largest challenges in the school food system & Small Changes
39:59 - 54:29 A parent's role, Advertising with school cafeterias & TikTok reels
54:30 - End A message to the Ad Industry & Closing remarks 

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In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry.

Podcast Breakdown

00:00 - 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why?
12:46 - 19:44 Marketing mixed modeling (MMM) & Evolution of Analytics
19:45 - 29:20 The storytelling of data & The beauty industry
29:21 - 39:19 Media consumption, TikTok Shop & Doug’s time at Estée Lauder
39:20 - 52:55 Tiktok, Influencing & Ekimetrics
52:56 - End Glamping on a Safari & closing remarks

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To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together.

Podcast Breakdown

00:00 - 02:39 Introduction, meet Lucy Markowitz
02:40 - 12:25 Early Career & Introduction to Vistar Media
12:26 - 21:48 Early days at Vistar & How they Sold Through the Solution
21:49 - 32:27 Vistar’s culture & Creating connections
32:28 - 43:01 Leadership & The idea of “failing fast”
43:01 - 49:47 Becoming well-respected in the OOH Industry
49:48 - End How to tell a story & Asking the important questions

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In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states. 

Podcast Breakdown

00:00 – 03:10 Fun Facts & Early Creativity
03:11 – 07:15 Childhood Advertising Obsession
07:16 – 12:15 Journalism Career & Lessons Learned
12:16 – 17:30 Transition to Agency Life & Brand Work
17:31 – 22:30 Building Whataburger’s Digital Newsroom
22:31 – 27:30 Culture, Employee Loyalty & “What-a-Life”
27:31 – 33:00 Merch Mania, Menu Hacks & Celebrity Fans
33:01 – 44:50 Leadership, Strategy & Inspiring a Team
44:51 – End Community Expansion & Final Reflections

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In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans, and explains how programmatic delivers more meaningful and measurable results.

Podcast  Breakdown

00:00 - 05:13 Introductions, Travel Stories & Bold Firsts
05:14 - 12:00 Cultural Curiosity & Purposeful Exploration
12:01 - 18:00 Career Foundations & Entering Advertising
18:01 - 26:00 Diving into Programmatic & Pharma Strategy
26:01 - 36:00 Strategy, Measurement & The Power of Personalization
36:01 - End The Future of Media & Advice for Staying Ahead

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In Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape.

Podcast Breakdown 

00:00 - 06:15 Jolie Laurence – Utz Brands
06:16 - 21:23 Anthony Potgieter – Stanley 1913
21:24 - 25:32 Nolan Johnson – GroceryTV
25:33 - 33:16 Beth Dressman – Vistar Media
33:17 - End Ian Wishingrad – Three Wishes Cereal

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In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry.

Breakdown 

0:00 – 1:54 Introduction, proposal story, and early passions
1:55 – 5:05 Getting Started in Advertising
5:06 – 8:06 Alcohol Brands & Real-World Learning
8:07 – 16:05 Choosing OOH Over TV
16:06 – 22:27 Most Memorable Campaigns
22:28 – 34:32 Entering Programmatic OOH
34:33 – 53:24 What’s Next: Perion, Retail Media, and More