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In Episode 9 of this season’s Digital and Dirt podcast, Ian welcomes Jaselyn Berthelot, a professional deepwater angler and President of Rising Sons Fishing, a sportfishing tournament team. Jaselyn discusses how she’s leveraged social media to grow her personal brand while competing in a male-dominated sport. 

Podcast Breakdown

00:00 – 05:32 Introduction: Passion for fishing & Dream of going Pro
05:33 – 08:19 Building her personal brand & Growing platform with 100K+
08:20 – 10:44 The ESPYs & How sport fishing is gaining popularity
10:45 – 22:03 Rising Sons Fishing & Her Career Journey
22:04 – 28:38 Breaking barriers in male-dominated sport & Catch-and-release
28:39 – 35:53 Influence of LSU athletes & Community through Socials
44:31 – End Inspiring the next generation, Confidence & Passion to Purpose