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In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech.

Podcast Breakdown

00:00-03:40 Fun Facts & Introduction
03:40-08:30 Dance, Wrestling & Coachella Stories
08:30-12:40 High School, UCLA & Early Career
12:40-18:00 MTV & Ad Sales Journey
18:00-30:40 Retail, Luxury & Shift to Data
30:40-39:30 Programmatic Evolution & DataXu
39:30-57:11 Founding Advertible & Future of Native