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In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy.

Podcast Breakdown

00:00 – 01:31 Introduction: Hoops Nation, Collectibles & Background
01:32 – 04:31 SpongeBob art & Investment Strategy
04:32 – 08:40 Passion and Purpose in collecting
08:41 – 13:27 Building Hoops Nation & NBA recognition
13:28 – 18:47 Creator economy & Staying true to your niches
18:48 – 23:31 Patience, Consistency & Long-Term Vision
23:32 – 30:40 The Buster Agency & Brand Amplification
30:41 – 53:01 Social Trends, AI, & Personal brand legacy