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In Episode 8 of this season’s Digital and Dirt Podcast, Ian welcomes Katey Hassan, Co-Founder & CEO of Nocturnal Skincare to discuss how beauty, skincare, and branding intersect with culture, science, and storytelling. During the interview, Katey shares insights from her career, the story behind the launch of her brand, and explains how authenticity and innovation has helped shape her company’s approach to developing skincare products. 

Podcast Breakdown

00:00 – 04:46 Travel inspiration & Fascination with human behavior
04:47 – 09:17 Education & The psychology of self-expression
09:18 – 14:47 Early career at L’Oréal & Emotional storytelling in beauty
14:48 – 20:21 Leading at Tarte & Blending science with creativity
20:22 – 26:23 Launching Nocturnal Skincare & The Japandi heritage story
26:24 – 33:43 Authentic growth & Building trust without influencers
33:44 – 41:17 Circadian rhythm & Skin longevity
41:18 – End Sustainability, sourcing, & Brand authenticity