In this episode of Beyond the Mailbox, Bryan Jenkins welcomes Tanya Brown, co-founder of B2Direct and a true veteran in email marketing. With over two decades in the industry, Tanya shares how her team leverages both first-party and third-party data to drive performance—without sacrificing compliance or inbox placement.

They discuss:

The core differences between first-party and third-party data

Why even first-party data needs verification

The pros and cons of ESPs vs. in-house infrastructure

Real talk on sender reputation, bounce rates, and blacklist risks

Practical tips for mailers looking to scale smartly and stay compliant

The role EmailOversight plays in protecting ROI and reputation

This episode is a must-watch for marketers, affiliate managers, list owners, and anyone serious about smarter, safer, and more effective email marketing.

Brought to you by EmailOversight—your partner in real-time data validation and compliance.

Subscribe to the channel for more episodes exploring the real-world tactics and strategies behind successful email operations.

In our debut episode, Bryan chats with Shaun Hall, VP of Revenue at Diablo Media, about networking secrets, email list optimization, and the unexpected power of a well-timed meeting at California Pizza Kitchen. From affiliate marketing to deliverability hacks, we cover it all—one inbox at a time.