James Silvas is an International Mindset Specialist and Peak Performance Coach who teaches athletes, leaders, and high-performing teams how to clear their minds, break through fear, optimize their performance, and enhance the quality of their personal and professional lives. He graduated with a bachelor's Degree from UNLV, where he was inspired to pursue this work by his faculty mentor and 4x world-renowned Mental Performance Coach, Dr. Mark Guadagnoli (Dr. G). James is also the founder of Be That 1% – a movement, brand, and podcast that inspires others to live on their terms, overcome obstacles and do what 99% of people won’t. His podcast is ranked in the top 1% globally and has reached over 130+ countries. He’s worked with over 8,000+ people from around the globe, and His client base has included companies such as NIKE, Caesars, MGM International, and Core Power Yoga.