If you’re a dancer, coach, athlete, or leader trying to build something sustainable, this conversation offers a look at the ideas behind Weber State’s rise.
Erica Williams Jordan built Weber State into a championship program.
She values culture over hype, people over perfection, and believes the best teams are built by solution makers, not problem creators.
Erica opens up about losing for years before winning, recruiting for character, and creating a team environment where every athlete is expected to support others, speak up, and buy into the programs mission.
She shares how she evaluates recruits beyond skill, why her team practices three times a week, and how she helps protect athletes from burnout with rest, family time, and structure.
You’ll hear about the culture habits that keep Weber State connected and resilient, and how Erica supports freshmen navigating homesickness, pressure, and life away from home.
Erica also talks through Weber State’s jump from NDA to UDA, rebuilding choreography and responding to social media criticism after Nationals. This episode is full of insights on leadership, mindset, and competition.
This is episode is perfect for anyone who wants to build a winning culture without burning people out.