Beyond the Metrics

Host Darshan Radia, VP of Media & AdTech at Zimetrics, speaks with Ken Weiner, CTO of GumGum, and Vaibhav Puranik, EVP of Software Engineering at GumGum, two of the leading voices at the forefront of advertising technology. Together they unpack how the industry is shifting from knowing who a user is, to understanding what they're thinking.

From the early days of keyword-based targeting to AI-powered mindset signals, from CTV's inventory fragmentation problem to fully agentic media buying, this episode covers the full arc of what's broken, what's changing, and what will win. Whether you're a marketer, an AdTech operator, or a technology leader, this conversation is packed with real-world insight on the future of advertising.

Tune in as we explore:

(01:53) Contextual Advertising: From magazines to AI

(05:07) The unsolved scale problem in AdTech

(07:14) CTV: Why Ad dollars stay with household names

(10:11) CTV Ad format innovations

(13:17) IAB Tech Lab and standardizing CTV ad formats

(13:42) Agentic Media Buying: From RFP to activation, fully automated

(15:58) Will Agentic AI replace RTB?(17:12) Defining what a true AI agent actually is

(18:36) AI-assisted Engineering: Where the real gains are!

(20:26) The Future of Contextual: mindset-based targeting

(22:37) Who wins? Whoever drives outcomes for the

advertiser #zimetrics #beyondthemetrics #adtech #advertising

Host Gurvinder Chhatwal, Chief Growth Officer at Zimetrics, speaks with Amit Singh, a seasoned IT leader with experience across healthcare, medtech, and other highly regulated sectors. They discuss the evolution of IT from a support function to a strategic partner in driving business outcomes.

As IT Global Head of Applications at Envista, Amit shares practical strategies for overcoming legacy challenges, enabling innovation, and preparing teams for what's next. Whether you're a business leader or IT executive, this conversation offers clear takeaways on the future role of technology in the enterprise. Tune in as we explore:

(03:22) Evolving IT’s role in business

(07:04) Navigating data privacy in healthcare

(11:20) Enhancing communication with AI tools

(13:00) AI in healthcare: cautious advancement

(16:04) AI council and collaboration dynamics

(19:36) Collaborative IT-business partnership success

(25:00) AI enhances business strategy alignment

(26:43) Embrace AI learning collaboration

(29:41) Insightful IT leadership journey

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Hear Dr. Asha D'Souza, CEO of Ashtrix, Inc. and Advisory Board Member at Zimetrics, along with Michael Selberis, CTO, Healthcare and MedTech, discuss the transformation in the MedTech industry. From AI-driven diagnostics to robotic-assisted surgeries, they explore the challenges and opportunities in healthcare innovation, focusing on improving patient outcomes through connected care and data-driven decision-making.