Episode 3 of Beyond The Nozzle takes us into the world of branding, focus, and authenticity with Ian Horowitz, one of the founders of The Energy DrinkIan is not only an entrepreneur, but also someone who understands the grind of staying sharp, motivated, and mission-driven. In this conversation, we dive into what it really takes to build a brand that connects with people while staying true to your roots. From developing a consistent brand voice to knowing why authenticity matters more than flashy marketing, Ian shares lessons that apply to firefighters, business owners, and anyone trying to grow in the digital age.We also cover the power of social media for volunteer fire departments — from TikTok and short-form video to building community trust online. With recruitment and retention being major challenges in the fire service, departments that learn to communicate effectively on social platforms can reach new audiences, boost engagement, and strengthen support in their communities.But this episode isn’t just about social media — it’s about focus. Ian explains how The Energy Drink is designed to give firefighters, first responders, and busy professionals the mental clarity they need to perform at their best. It’s not about hype — it’s about sustainable energy that keeps you sharp when it counts most.Whether you’re a firefighter looking to better connect with your town, a business leader navigating branding decisions, or just someone who wants to sharpen your focus, this episode is packed with insights that matter.👉 Support Social FD and fuel your own focus here: theenergydrink.com/socialfd📌 Learn more about our mission & podcast:🌐 socialfd.org – Our nonprofit helping volunteer fire departments with social media, websites, and community engagement.🎧 beyondthenozzle.com – Listen to all podcast episodes, show notes, and more.If this conversation brought you value, please like 👍, comment 💬, and follow 🔔 — every interaction helps us grow and bring more meaningful stories to the fire service and beyond.