The conversation covers Jason's military and law enforcement experience, the founding of AlphaCo and his support for nonprofit organizations. It also delves into his involvement with the Thinline Rock Station, his social media presence, and the creation of unique merchandise. Additionally, it explores the impact of radio station contributions, the use of art as therapy, and the collaboration with Social FD for fundraising. The conversation also highlights the creation of Legacy Fire Cards and its role in community engagement. The conversation delves into the fascination with firefighting history and the collection of fire cards. It explores the color of fire trucks, the involvement of historical figures like Benjamin Franklin in firefighting, the evolution of firefighting tools and techniques, and the rarity of fire card collectibles. The conversation delves into the world of trading cards, unveiling the history behind the cards and exploring the fascinating story of the Maltese Cross. It emphasizes the importance of history and learning, the excitement of collecting and learning, and the impact of history on fire safety. Additionally, it highlights the brotherhood and unity in first responders and the significance of supporting and promoting the cause.

Takeaways

• Community Support
• Art as Therapy Firefighting history
• Collectible fire cards Trading cards as a gateway to learning history
• The significance of collectible items in preserving and sharing history

Websites:

alphareadyco.com

thethinlinerockstation.com

socialfd.org/links

legacyfirecards.com

Chapters

• 00:00 Introduction and Background
• 05:11 DJ Experience and Radio Station Involvement
• 11:04 Collaboration with Thinline Rock Station
• 16:45 Creation of Unique Merchandise
• 25:50 The Fascination with Firefighting History
• 32:12 The Evolution of Firefighting Tools and Techniques
• 43:59 Exploring the World of Trading Cards
• 49:04 The Excitement of Collecting and Learning
• 54:48 The Brotherhood and Unity in First Responders

In this engaging conversation, Jeremy Donch from National Fire Radio and Kbill with SocialFD discusse the importance of preserving the integrity of the fire service through education and community engagement. He shares insights about the Legacy Fire Cards project, which aims to educate and connect generations through collectible trading cards that highlight the history and culture of firefighting. The discussion emphasizes the need for positivity in the fire service, the impact of social media, and the importance of storytelling in preserving the legacy of firefighters. Jeremy also reflects on personal experiences and the connections made through the fire service, encouraging listeners to take these conversations back to their firehouses.

Takeaways

National Fire Radio started to protect the integrity of the fire service.

The Legacy Fire Cards project aims to educate and connect generations.

Social media is crucial for engaging the community and promoting fire safety.

History is essential for understanding the evolution of the fire service.

Collecting trading cards can foster conversations about firefighting.

Positivity in the fire service is vital for recruitment and retention.

Personal stories enhance the connection to the fire service.

Quality and craftsmanship are important in creating trading cards.

Community engagement can lead to meaningful connections and education.

The future of Legacy Fire Cards includes exciting new releases and collaborations.

sound bites

"This is about building legacy."

"This is a passion project for me."

"We are just scratching the surface."

fire service, trading cards, community engagement, fire history, legacy, education, positivity, National Fire Radio, Legacy Fire Cards, social media

You'll learn:

• The innovative approach to marketing that taps into first responder pride and loyalty, creating a community that drives sales and brand loyalty.
• How their exclusive focus on giving back fuels their growth, from donation programs to charity initiatives, and why this resonates more than traditional advertising.
• The story behind the challenge coins, merchandise, and podcast — turning community engagement into tangible brand assets and revenue streams.
• The strategic move to align with retailers that value local heroes, plus insider tips on activating and supporting firehouses and emergency services through big chains and grassroots events.
• Why a mission-based brand not only accelerates growth but also creates a lasting impact, especially amidst industry giants like Celsius and Red Bull.

If you're driven by purpose, interested in brands that do more than just sell — this episode is your playbook to scaling with heart and strategy. Perfect for entrepreneurs, marketers, and anyone who believes real growth comes from giving back.

Ian Horowitz is co-founder of The Energy Drink, leading a movement that combines profit with purpose, supporting first responders with every can and community event.

Don’t miss out — whether you're building a brand, managing a sales team, or simply inspired by stories of impact, this episode will shift your perspective on growth and giving back.

From fueling firehouses to building a mission-driven brand — this episode reveals how supporting first responders fuels explosive growth.
Ian Horowitz of The Energy Drink shares how his company partners with firefighters and police to make an impact, grow rapidly, and give back in ways you haven't seen before. Discover the surprising story behind their rebrand from Brotherhood Buffs to a purpose-driven label, and how their commitment to supporting first responders powers their scaling strategy, including in major retail chains like Hy-Vee and Casey’s.Stay tuned till the end for exclusive insights on their upcoming FDIC presence and future plans.

Your community doesn’t wake up thinking about fire training—but they do care about trust, preparedness, and the people who protect them.

In this episode, we use FDIC as a real-world example to talk about something bigger:
how fire departments can use training moments, conferences, and behind-the-scenes work to better engage their local community through social media—without advertising events or chasing attention.

This conversation is for:
• Volunteer and career fire departments
• Chiefs and officers
• Firefighters tasked with “doing the Facebook page”
• Anyone wondering why posting actually matters

We break down how simple, human posts can:
• Build credibility
• Increase public trust
• Improve community understanding
• Strengthen long-term support

No marketing talk.
No algorithms.
No hype.

Just practical insight into how telling your story—especially during moments like FDIC—helps your community see the work you put in every day.

Because sometimes, a simple post really can save a life ❤️

mmfireconference.com

Join us as we delve into the Marty Myers Legacy Conference, an event dedicated to honoring the memory of a beloved firefighter while providing essential training and education for fire service professionals. In this episode, Eric Hall, the conference chairman, shares the inspiring journey of how the conference was founded to keep Marty's legacy alive and support a scholarship fund in his name.

Discover the lineup of this year's guest speakers, including Peyton Owens from Georgia, Dave Nowacki from Detroit, and returning speaker Bobby Eckert. Learn about the conference's focus on combining lectures with hands-on training to maximize learning and impact.

Held at Kokomo High School in Indiana on February 28th, this conference offers a unique opportunity for fire service professionals to gain valuable insights and connect with a community dedicated to excellence and remembrance. Whether you're a seasoned firefighter or new to the field, this event promises to inspire and equip you with the tools needed to advance your career and honor a true hero.

Don't miss out on this chance to be part of a meaningful movement that celebrates legacy, education, and community support. Tune in to learn more about how you can participate and make a difference.

In this episode of Beyond The Nozzle, produced by Social FD, we tell the story of one of the most important fires in American history — the Triangle Shirtwaist Fire of 1911.

What began as a routine Saturday afternoon in New York City became a tragedy that forever changed fire safety, building codes, and workplace protections across the United States.

In just minutes, fire raced through the Triangle Shirtwaist Factory, trapping workers behind locked exits, inadequate fire escapes, and unsafe conditions. One hundred forty-six people lost their lives — most of them young immigrant women. The fire itself was short, but its impact has lasted more than a century.

In this episode, we explore:
• What happened inside the Triangle Shirtwaist Factory
• Why firefighters were limited by the technology of the time
• How locked doors and poor building design turned fire into catastrophe
• The public reaction that followed
• And how this single fire reshaped fire codes, inspections, and prevention nationwide

This is not just a story about loss — it’s a story about why modern fire safety exists, why exits matter, and why prevention is as important as response.

Every exit sign, every unlocked stairwell, every sprinkler system carries lessons written in the smoke of this fire.

🎙️ Beyond The Nozzle goes deeper than the headlines, telling the stories that shaped the fire service and continue to influence how we protect lives today.

If you’re a firefighter, fire service supporter, or someone who wants to understand why fire safety rules exist — this episode matters.

Stay safe, stay engaged, and remember: a simple post can save a life.

In the early 1800s, firefighting in New York City was a man’s world. But during the winter of 1818, as influenza swept through the city, one woman stepped forward when others could not. Her name was Molly Williams—and she became the first known female firefighter in American history.

In this episode of Beyond The Nozzle, we share the inspiring story of Molly Williams:

❄️ The Winter of 1818

• A flu epidemic leaves volunteer fire companies short-handed.

• Molly hauls the ropes of Engine 11 through snow and ice to a burning building.

🔥 Breaking Barriers

• Fighting fires alongside the men of Oceanus Engine Company Number 11.

• Earning the nickname “Volunteer No. 11.”

👩🏽‍🚒 Legacy of Courage

• An enslaved woman who became a firefighter in an era stacked against her.

• How her story paved the way for women in today’s fire service.

Molly Williams showed that courage knows no boundaries of gender or race. More than two centuries later, her story still inspires firefighters and leaders everywhere.

🎙️ Beyond The Nozzle is produced by Social FD, honoring the stories of fire service history, heroes, and the lessons that endure.

Until tomorrow, on Beyond The Nozzle… stay safe, stay engaged, and remember: a simple post can save a life.

👉 Learn more: socialfd.org | beyondthenozzle.com

He didn’t fight fire with water or tools, but with presence, compassion, and faith. Father Mychal Judge, chaplain of the FDNY, was beloved by firefighters across New York City. On September 11, 2001, he rushed into the North Tower to pray, comfort, and serve—and became the first officially recorded casualty of 9/11.

In this Beyond The Nozzle storytelling episode, we recount:

👶 Early Life

• Growing up in Brooklyn during the Great Depression.

• Shining shoes as a boy, joining the Franciscan friars, and being ordained in 1961.

❤️ A Ministry of Presence

• Serving the homeless, AIDS patients, and people in recovery.

• Becoming FDNY chaplain in 1992 and riding along with firefighters on calls.

🔥 September 11, 2001

• Father Mychal rushing to the World Trade Center.

• Praying with the injured, giving last rites in the North Tower lobby.

• His death at 68 years old—the first recorded casualty of 9/11.

📸 The Legacy

• The iconic photo of firefighters carrying him from Ground Zero.

• His funeral, attended by thousands, and the enduring love of the FDNY.

• His words: “Do what God has called you to do, and do it with all your heart.”

Father Mychal Judge showed us that heroism takes many forms. His story continues to inspire firefighters, chaplains, and all who serve others with love and courage.

🎙️ Beyond The Nozzle is produced by Social FD, honoring the history, heroes, and lessons of the fire service.

Until tomorrow, on Beyond The Nozzle… stay safe, stay engaged, and remember: a simple post can save a life.

👉 Learn more: socialfd.org | beyondthenozzle.com

It hangs on walls, sits in kitchens, and rides on airplanes—quiet, unnoticed, until the moment it saves a life. The fire extinguisher is one of the most universal firefighting tools in the world. But where did it come from, and how did it become so effective?

In this episode of Beyond The Nozzle, we explore:

🧪 The Origins

• Ambrose Godfrey’s 1723 patent for a gunpowder-powered fire extinguisher.

• Captain George William Manby’s copper cylinder design in 1818.

🔥 The Evolution

• From soda-acid extinguishers to carbon tetrachloride, dry chemical, and beyond.

• How codes and standards brought extinguishers into every home, school, and workplace.

🚇 A Famous Case

• The 1987 King’s Cross Underground fire in London—where an extinguisher was used, but too late.

• What it taught us about the speed and limits of fire suppression.

🏠 Today’s Fire Extinguishers

• The five main classes: A, B, C, D, and K.

• The simple, lifesaving PASS technique.

The fire extinguisher isn’t glamorous. But it’s one of the most effective tools ever invented to stop small fires from becoming deadly ones.

🎙️ Beyond The Nozzle is produced by Social FD, bringing you stories of fire service history, invention, and courage.

Until tomorrow, on Beyond The Nozzle… stay safe, stay engaged, and remember: a simple post can save a life.

👉 Learn more: socialfd.org | beyondthenozzle.com

It started with a failed experiment in 1930 and became one of the greatest lifesaving tools in history. In this episode of Beyond The Nozzle, we tell the story of the smoke detector—how a physicist’s cigarette test led to discovery, how Duane Pearsall made it affordable for homes in the 1960s, and how it has saved countless lives ever since.

Here’s what you’ll hear in this storytelling tribute:

🧪 The Accidental Invention

• Walter Jaeger’s failed poison gas detector experiment in 1930.

• How cigarette smoke revealed the principle behind ionization detectors.

🔋 The Home Revolution

• Duane Pearsall’s SmokeGard 700, the first practical home smoke alarm.

• How building codes in the 1970s–80s made smoke detectors a household requirement.

🔥 A Famous Save

• The 1982 Minneapolis fire where a family of five survived thanks to a hallway smoke detector.

• Why seconds mattered—and how the alarm made the difference.

📊 The Lifesaving Impact

• Fire deaths in homes cut by more than 50% after smoke alarms became widespread.

• The ongoing reminder: a smoke detector only works if it’s installed and maintained.

🎙️ Beyond The Nozzle is produced by Social FD, bringing you true stories of fire service history, invention, and courage.

Until tomorrow, on Beyond The Nozzle… stay safe, stay engaged, and remember: a simple post can save a life.

👉 Learn more: socialfd.org | beyondthenozzle.com