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SocialFD - Talking with Ian from the Energy Drink
You'll learn:
- The innovative approach to marketing that taps into first responder pride and loyalty, creating a community that drives sales and brand loyalty.
- How their exclusive focus on giving back fuels their growth, from donation programs to charity initiatives, and why this resonates more than traditional advertising.
- The story behind the challenge coins, merchandise, and podcast — turning community engagement into tangible brand assets and revenue streams.
- The strategic move to align with retailers that value local heroes, plus insider tips on activating and supporting firehouses and emergency services through big chains and grassroots events.
- Why a mission-based brand not only accelerates growth but also creates a lasting impact, especially amidst industry giants like Celsius and Red Bull.
If you're driven by purpose, interested in brands that do more than just sell — this episode is your playbook to scaling with heart and strategy. Perfect for entrepreneurs, marketers, and anyone who believes real growth comes from giving back.
Ian Horowitz is co-founder of The Energy Drink, leading a movement that combines profit with purpose, supporting first responders with every can and community event.
Don’t miss out — whether you're building a brand, managing a sales team, or simply inspired by stories of impact, this episode will shift your perspective on growth and giving back.
From fueling firehouses to building a mission-driven brand — this episode reveals how supporting first responders fuels explosive growth.
Ian Horowitz of The Energy Drink shares how his company partners with firefighters and police to make an impact, grow rapidly, and give back in ways you haven't seen before. Discover the surprising story behind their rebrand from Brotherhood Buffs to a purpose-driven label, and how their commitment to supporting first responders powers their scaling strategy, including in major retail chains like Hy-Vee and Casey’s.Stay tuned till the end for exclusive insights on their upcoming FDIC presence and future plans.
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By SocialFDYou'll learn:
- The innovative approach to marketing that taps into first responder pride and loyalty, creating a community that drives sales and brand loyalty.
- How their exclusive focus on giving back fuels their growth, from donation programs to charity initiatives, and why this resonates more than traditional advertising.
- The story behind the challenge coins, merchandise, and podcast — turning community engagement into tangible brand assets and revenue streams.
- The strategic move to align with retailers that value local heroes, plus insider tips on activating and supporting firehouses and emergency services through big chains and grassroots events.
- Why a mission-based brand not only accelerates growth but also creates a lasting impact, especially amidst industry giants like Celsius and Red Bull.
If you're driven by purpose, interested in brands that do more than just sell — this episode is your playbook to scaling with heart and strategy. Perfect for entrepreneurs, marketers, and anyone who believes real growth comes from giving back.
Ian Horowitz is co-founder of The Energy Drink, leading a movement that combines profit with purpose, supporting first responders with every can and community event.
Don’t miss out — whether you're building a brand, managing a sales team, or simply inspired by stories of impact, this episode will shift your perspective on growth and giving back.
From fueling firehouses to building a mission-driven brand — this episode reveals how supporting first responders fuels explosive growth.
Ian Horowitz of The Energy Drink shares how his company partners with firefighters and police to make an impact, grow rapidly, and give back in ways you haven't seen before. Discover the surprising story behind their rebrand from Brotherhood Buffs to a purpose-driven label, and how their commitment to supporting first responders powers their scaling strategy, including in major retail chains like Hy-Vee and Casey’s.Stay tuned till the end for exclusive insights on their upcoming FDIC presence and future plans.