"You've known Dental City as the 'glove company' for 30 years. Allow us to introduce a new side of ourselves."
Welcome to the prologue of Beyond the Operatory, a podcast to cut through the noise of modern dentistry. In this special introductory episode, host John Stamper sits down with Jordan Lorenz, Vice President of Sales and Marketing, from Dental City to discuss the vision behind this new podcast series.
For over three decades, Dental City has been a trusted supply distributor for thousands of dental practices. But as the dental industry evolves, the Dental City team realized they had more to offer than just products. They could share valuable business insights to help dental practices grow and succeed.
Jordan explains why Dental City is pulling back the curtain to share the leadership strategies, business frameworks, and expert voices (like Betsy Mitchell and Ken Mathys) that have helped them grow from a small glove supplier to a leading dental distribution partner, so you can apply them to your own practice.
In this episode, we cover:
Chapters
- 00:02:22 From Direct Mail to Digital Media: Why a traditional supply company is pivoting to content creation.
- 00:03:00 The "Reintroduction": Moving beyond the "glove company" identity to become a strategic partner for practices.
- 00:05:56 The Strategic Relationship: How Dental City plans to give a voice to innovative partners like Curve Dental and Plan Forward.
- 00:11:55 The Future of Dentistry: Navigating the shift toward consumer-driven healthcare and digital purchasing.
- 00:19:27 The "Why": Why sharing business knowledge is the ultimate value-add for modern dental practices.
About the Guest: Jordan Lorenz is the Vice President of Sales and Marketing for Dental City, where he drives the company’s strategic growth, strengthens key industry partnerships, and elevates the customer experience for thousands of dental professionals. He serves as a Director at Large for the Dental Trade Alliance, demonstrating his commitment to advancing the industry and supporting the success of dental practices nationwide.