How can behavioral science optimize pharmaceutical practices?

Episode 042: Will Hind, CEO of Alpharmaxim Healthcare Communications, discusses the challenges and opportunities in integrating behavioral science with pharma strategies.

Find out how this can lead to better patient outcomes and more tailored healthcare solutions.

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Links:

*Will Hind LinkedIn
*Will Hind X
*Alpharmaxim
*Harsh Thakkar LinkedIn
*Would you rather watch the episode? Click here!

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Show Notes:

(0:00) Introduction to Behavioral Science in Pharma

(1:33) Why is behavior important in pharma?

(3:09) Data Analysis and Behavioral Science

(6:50) Breaking Down Barriers with Behavioral Science

(9:44) The Biggest Misconception of Behavioral Sciences

(10:52) Research & Clinical Trials

(14:49) The COM-B Model and Pharma Communication

(17:52) Multi-stakeholder Influence on Drug Adoption

(22:33) Role of Behavioral Science in Omni-channel Marketing

(26:21) Future of Behavioral Science in Pharma

For transcripts, check out the podcast website - www.lifesciencespod.com