Bianca Alicea of Mama Bear's Cookies didn't set out to become a baker. She ran a successful jewelry manufacturing business in Rhode Island with her mother -- then sold everything, packed up her family, and moved to the quiet woods of Sullivan, New Hampshire for a completely different life. When COVID hit while they were still unpacking boxes, Bianca started baking cookies to keep herself sane. Her family got a little sick of being the taste testers. The neighbors loved them. And what started as a small self-serve stand became one of the most talked-about food destinations in the Monadnock region -- a whimsical, bright yellow cookie cottage at the end of a dirt road with a crooked window, a pink door, and no cashier in sight.
In this episode, Carol Erickson sits down with Bianca to talk about building the cottage with her father (who got plenty of questions from neighbors about that intentionally crooked window), changing the entire menu every single week, the "you-vote" menu where her cookie crew picks the flavors, the honor system that runs the whole operation, stuffed cookies, cookie fries, snacking peanut butter jars, her partnership with Feeding Tiny Tummies in Keene, and what it's really like to foster newborns while running a business from home in rural New Hampshire. Plus -- the guilty pleasure meal nobody would expect from a gourmet cookie baker, and the Italian family holiday tradition that shaped everything Bianca does today.
📍 Mama Bear's Cookies -- 1 Paquette Drive, Sullivan, NH 03445
🔗 mamabearscookies.shop | Instagram: @mamabearscookiesnh
Carol Erickson spent nearly 40 years in the hospitality industry as the longtime owner of the Red Arrow Diner before turning her attention to Beyond the Plate with Carol, a New Hampshire-based podcast covering food, restaurants, and hospitality all across New England. Every episode, Carol sits down with the chefs, entrepreneurs, content creators, and everyday people with an interesting New England story to tell -- from family-owned restaurants and food trucks to rising creators like Bianca Alicea. It's not just about the food -- it's about the journeys, the community, and what drives people to go beyond.
This episode is sponsored by Belmont Hall & Restaurant.
Manchester, NH -- family-owned for over 90 years.
belmonthall.net | Instagram: @belmonthallandcatering | Facebook: @belmonthallandcatering
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0:12 - Meet Bianca Alicea
0:30 - The whimsical cookie cottage
1:07 - The Mama Bear name
1:25 - Why Bianca chose cookies
2:19 - Rhode Island roots & jewelry
2:47 - Christmas after New Year's
3:07 - Moving to New Hampshire
3:38 - Mama Bear's Cookies, Sullivan NH
4:01 - COVID sparked a baking obsession
5:05 - The self-serve cottage idea
5:48 - Building the cottage
6:10 - Carol's first visit
7:03 - Packaging & marketing
8:01 - The crooked window 😂
8:27 - Inside the cottage
10:04 - Peanut butter, milk & post-its
10:41 - Does the honor system work?
11:00 - No bears and no locks 😂
11:45 - Minnesota buys the whole table
12:24 - A week in Bianca's life
13:05 - Stuffed cookies & cookie fries
13:46 - Growing up with Italian bakeries
14:59 - A new menu every week
15:05 - The you-vote menu
16:18 - Sour cherry pistachio flop
16:54 - Dubai chocolate & trends
17:55 - Feeding Tiny Tummies
18:06 - Fostering connection
19:12 - NH Food Bank backpack program
20:58 - How fostering began
21:13 - Moving to NH in 8 months
22:07 - Fostering newborns
22:53 - Seven foster children
23:35 - Belmont Hall sponsor
24:18 - Ordering & shipping cookies
25:00 - A true destination spot
25:43 - Santa's Cookie Cottage 😂
26:18 - The Cookie Crew community
27:03 - Sullivan Country Store
28:04 - Imposter syndrome & winter
29:03 - How to start fostering
29:43 - Fostering: joy & heartbreak
31:23 - Saying yes to one more baby 😂
32:50 - Anything we missed?
33:40 - Packaging & cookie favorites
35:41 - Guilty pleasure: taquitos 😂
36:20 - Four-coffee production days
36:38 - One cookie forever: Biscoff
37:30 - Best dunking cookie
37:39 - Cookies in three words
37:52 - Favorite New England staple
38:07 - Carol's fish cakes
38:32 - Iggies in Warwick, RI
38:41 - Favorite Keene spots
39:55 - Carol doesn't like breakfast 😂
40:31 - Grandpa Jim's hospitality
41:42 - Everyone is welcome
42:37 - Visit Mama Bear's Cookies