Beyond the Practice™ with Brandi Matthews

With the current unprecedented crisis that's not only affecting the U.S but the whole world, many of us are experiencing stress and anxiety related to the uncertainty. In this episode, I will talk about how I started and built a group practice during the 2008 recession and the three pillars of staying focused and confident in your practice despite the chaos around us. The three pillars of practicing with confidence. [7:00]First pillar of practicing with confidence. [7:30]Why emotio...

Limiting beliefs are one of the most common reasons personal brands fail or struggle to grow. When deciding on the next steps in growing your brand, you need to explore whether there are any limiting beliefs holding you back. And, if you’re like me, you might experience a period of denial of your limiting beliefs before the growth really starts to happen! In this episode, I talk about two of the major limiting beliefs in Private Practice that I struggled with myself. I also discuss some ...

In this episode, Brandi Matthews discusses the difference between building a brand versus building a business. And debunking the notion about creating a perfect image of your brand based only on colors and fonts. And why you should strive to create a values-based personal brand. Why you should think about your business as a baby. [1:55] Building a business versus building a brand. [4:33]What does building a personal brand means to a therapist and why it is very important. [5:27] &nb...

As therapists, many of us are considering going beyond the practice. So what does it mean to go beyond the practice? And how do I know if I am ready to go beyond the practice?In this episode, we explore the questions you need to ask yourself to determine if going beyond the practice is the right next step for you. Do you have a defined niche? Do you know who you help and how you help them? [3:36]Do you have a steady, reliable income to support your plan of going beyond the practice? [5:4...

There is much discussion about whether therapists should offer coaching services and the legal implications of doing so. This episode explores the 'why' behind some of advice you commonly hear for therapists who are considering moving into coaching. The discussion includes:1. Getting Clear on the Distinction Between Coaching & Therapy. While there are some distinctions, there is also significant overlap. We talk about how clear you need to be on this distinction. 2. Do I Need a Separate B...

Therapists often contemplate whether they should make the shift from therapy to coaching. This episode discusses the decision-making process for therapists who are considering making the shift from therapy to coaching. Here are some key takeaways:Looking at the possibility of therapists adding coaching to their practice or totally transitioning their practice over to coaching.Important questions in your decision-making process: What is your vision? What is your niche? What...

We all have our own story. How did we start, what struggles we had to overcome, and the challenges that we had to face.We all have defining moments. Those moments we realize things will change. Moments that will be a turning point. In this episode, I’ll be sharing a piece of my story--the moment I knew something needed to change!Here's a few highlights: - My start as a therapist [01:52]- That time I went to Law school! [03:31]- Now, here’s where things started to change… [11:15]- My Bigg...

What is work-life balance?We're all familiar with the term. It's a much discussed topic usually in discussions of working too much or being stressed by work commitments. But is work-life balance really what we should be striving for? Today, we’ll talk about the dilemma created by the expectation of work-life balance and the difference between work-life balance and integration.Here's a few highlights:- Does busy equal success? [03:39]- Work-life balance: The “Life” category [06:32]- Is it...

Find out what to expect from future episodes of Beyond the Practice!This podcast will explore the idea and reality of building a brand and business beyond the practice as a therapist and/or coach as well as offer in-depth discussion on issues of emotional wellbeing, relationships, creating a vision for your brand, and integration of personal life and a values-based brand. Finally, this podcast is a place to hear and share the experiences of other therapists and coaches who built their brand b...