Beyond the Shelf

It's no industry secret that grocery stores only sell fruits and vegetables that are aesthetically appealing to shoppers. Favoring produce with limited to no blemishes or discoloration, typically only the "best looking" produce is available for shoppers - but what happens to all the fruits and vegetables that are deemed "unmarketable?" This week on Beyond the Shelf, we spoke with Ben Moore, the Founder of The Ugly Company. Ben's company sells dried fruit snacks made from upcycled fruits that have previously been identified as being unable to be sold in grocery stores. In this episode, Ben shared with us how his background in farming gave him the resources and experience to create a brand that is tackling our food waste problem one ugly fruit at a time.

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 Known as one of the most expensive spices in the world, there's much about saffron that Western cultures often misunderstand. This week on Beyond the Shelf, we spoke with the CEO & Co-Founder of Heray Spice, Mohammad Salehi. In this episode, Mohammad shared with us how their business is bringing equity to Afghani farmers through promoting sustainable farming practices as well as helping to de-mystify American's knowledge of saffron. They also gave us some much-needed insight into the global saffron market, and the variety of quality that can be found around the world.

If you are interested in being a guest on Beyond the Shelf, please email us at [email protected]

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Innovation products are often a risky move for food & beverage brands. Even with substantial market testing and research, your core customers may still not be receptive to new flavor profiles. But what if you could use your most dedicated customers to help beta-test new products? This week on Beyond the Shelf, we spoke with the Founder & CEO of Oats Overnight, Brian Tate. Brian shared with us how Oats Overnight utilizes a subscription service to get feedback on new flavor profiles from their core customers. With over 20,000 people signed up for their monthly subscription service, and an internal collaborative work model, Oats Overnight is able to get direct feedback from those who love and support the brand.

If you are interested in being a guest on Beyond the Shelf, please email us at [email protected]

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website.

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The hard seltzer category has exploded in the past two years. With dozens of national and regional brands on shelves and new products launching every month, the category has become highly competitive. However, the category seems to be lacking in variety and innovation in flavor profiles and ingredients - until now. This week on Beyond the Shelf, we spoke with the Co-Founders of SESH, Nate Medow & Zeke Bronfman. In this episode, Nate and Zeke share their journey of making a low-calorie, low-carb, naturally flavored, diabetic-friendly hard seltzer with robust flavor profiles. The duo explained how they saw a void in the highly saturated hard seltzer market and sought to create a line of beverages inspired by classic cocktails while appealing to health-conscious shoppers.

If you are interested in being a guest on Beyond the Shelf, please email us at [email protected]

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website.

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This week on Beyond the Shelf, we finish our conversation with Pamela Deese, Partner at Arent Fox in Washington DC. Last week, in episode 2, we discussed what happens when brands make claims that are not or cannot be substantiated, and how ad claim laws and regulations apply to social media advertising. This week is all about awards and certifications, including how brands can earn them, how they may be used in marketing, and why you should never create your own certification program. We also touched on how advertisers (and your legal teams) can keep up with recent NAD rulings, and why it's important to do so.

If you would like to listen to the previous episodes of our series Navigating Ad Claims with Pamela Deese, you can stream them all on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – or wherever you get your episodes. If you enjoyed the series, please subscribe/follow to Beyond the Shelf on your preferred podcast platform and leave us a review on Apple Podcasts.

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Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

Disclaimer: The information provided in this podcast episode does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available within this episode and promotional material are for general informational purposes only. Information within this episode may not constitute the most up-to-date legal or other information. Listeners of this episode should contact their attorney to obtain advice with respect to any particular legal matter. No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction.

This week on Beyond the Shelf, we continue our conversation with Pamela Deese, Partner at Arent Fox. In last week's episode, Pam gave us an overview of what ad claims are, who makes them, and what is needed to make them. This week, we discussed what happens when brands make claims that are not or cannot be substantiated. Pam shares how the National Advertising Division (NAD) of the Better Business Bureau works, and what brands need to know about the laws and regulations surrounding advertising claims. Also in the episode, we spoke about how social media factors into existing advertising laws, and why it's important that Social Media Managers at food & beverage companies should be trained on how to make accurate ad claims.

On next week’s episode of Beyond the Shelf, we finish our conversation with Pamela Deese by discussing how awards and certifications can be used properly in advertising, as well as a few recent NAD rulings that advertisers and marketers should be aware of. To be notified when the next episode is live, please subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – or wherever you get your episodes.

What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from retail and production trends to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.

Disclaimer: The information provided in this podcast episode does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available within this episode and promotional material are for general informational purposes only. Information within this episode may not constitute the most up-to-date legal or other information. Listeners of this episode should contact their attorney to obtain advice with respect to any particular legal matter.  No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction.

This week on Beyond the Shelf, we are extremely excited to release the first episode of a 3-part series on Navigating Ad Claims with Pamela Deese, Partner at Arent Fox in Washington D.C. In this first episode, Pam gave us an overview of what types of claims can be made in advertising, who makes them, and what is needed to make them. She also breaks down the process that food & beverage brands need to consider before making any sort of claim in their marketing materials and touched upon what happens if a claim is made without proper substantiation.

On next week's episode of Beyond the Shelf, we continue our conversation with Pamela Deese by discussing some of the possible legal ramifications of making unsubstantiated ad claims, as well as how social media and digital marketing fit into the current laws and regulations regarding advertising. To be notified when the next episode is live, please subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – or wherever you get your episodes.

What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn @chefsbest

If you are interested in being a guest on Beyond the Shelf, please email us at [email protected]

Disclaimer: The information provided in this podcast episode does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available within this episode and promotional material are for general informational purposes only. Information within this episode may not constitute the most up-to-date legal or other information. Listeners of this episode should contact their attorney to obtain advice with respect to any particular legal matter.  No reader, user, or browser of this site should act or refrain from acting on the basis of information on this site without first seeking legal advice from counsel in the relevant jurisdiction.

 This week on Beyond the Shelf, we spoke with the President and Founder of wanu water, Todd O'Gara. wanu water has created flavored, nutrient-infused functional beverages that help boost your energy and metabolism. In this episode, we discussed the history of the beverage industry including how sugary drinks gained popularity throughout the 90s and 2000s, and how tides are quickly turning. Todd gave us some insights into where they felt the industry was lacking, and their functional beverages are hitting on a lot of the trends that consumers are interested in.

If you are interested in being a guest on Beyond the Shelf, please email us at [email protected]

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website.

What did you think about the episode? Have you tried Swoon? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn @chefsbest

 As one of the biggest wine producers in the country, every year California's wildfire season takes a huge toll on our local and national wine industry. This week on Beyond the Shelf, we spoke with Winemaker and the Owner of Hesperian Wines, Philippe Langner. In this episode, Philippe gave us some insights into how California wildfires affect the wine industry in Napa Valley. He also shed some light on the extensive aging process of wine, and how environmental factors play a huge role in the production of high-quality wine - as well as how he is working towards overcoming last year's record-breaking fire season.

If you are interested in being a guest on Beyond the Shelf, please email us at [email protected]

To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website.

What did you think about the episode? Have you tried Swoon? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn @chefsbest

Cracking the code of creating a zero-sugar beverage that still tastes great has been a challenge for many brands for many decades. This week on Beyond the Shelf, we spoke with the co-founders of Swoon, Jennifer Ross and Cristina Ros Blankfein. Jennifer shared her experience living with diabetes and how that led them to create a line of diabetic-friendly lemonades and simple syrup that contains zero sugar and no artificial sweeteners. They also gave us some background into why creating a zero-sugar beverage is so tricky, and what the reception has been like since they launched.

If you are interested in being a guest on Beyond the Shelf, please email us at [email protected]

 To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio - or visit our website.

What did you think about the episode? Have you tried Swoon? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn

Use chefsbest20 at tasteswoon.com for 20% off your purchase. Offer is only valid on your first order.