Beyond The Shelf

Andrea Leigh from Allume Group returns to Beyond the Shelf after her 2024 appearance, catching up with Dave at Groceryshop 2026.

The conversation goes beyond the PDP—literally. Andrea shares how AI-driven discovery is expanding the digital shelf to places like Reddit and YouTube, and why brands need accurate product information and a compelling story wherever shoppers find them.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

Beyond the Shelf Live heads to Huntington Beach, where Dave Feinleib catches up with Nate Moran from Snowflake at the Retail Club AI Festival.

Nate has gone from using retail technology on the brand side to working with the companies behind it. He shares what that switch has been like—and what caught his attention at the event. Agentic shopping is part of the story, but what about making life easier for the teams running the business? Nate sees plenty of opportunity there, too.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

Recorded live at Groceryshop 2026, Dave Feinleib speaks with Rohan Jetley from California Pizza Kitchen.

Rohan shares how CPK is expanding beyond the traditional restaurant through frozen CPG, ghost kitchens, and automated pizza kiosks. He also discusses how AI is moving from buzzword to practical use cases that improve operations and the customer experience.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

We’re live from Groceryshop 2026! Dave Feinleib catches up with Courtney Owumi of Shipt to talk same-day delivery, online grocery, and Shipt’s latest AI features.

Courtney shares how Shipt is using AI agents, including its own Ask Shipt feature, to reduce the mental load of grocery shopping while keeping the human element at the center.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

This week, Dave speaks with Leah Allen, Chief Marketing Officer at Syndigo.

Leah shares insights from Syndigo’s recently-published report, "The State of Product Experience 2026" - including how AI agents, reviews, product data, and PDP content are changing the way products get discovered and chosen.

The conversation covers why brands need complete, structured, and consistent product content for both human shoppers and AI-driven discovery - and why Leah describes this as “no regret work.”

Topics covered:

• Key findings from The State of Product Experience 2026
• Why AI agents are changing product discovery
• Why reviews and PDP content matter more than ever
• How product data needs to work for humans and machines
• What brands should be doing now to prepare

Download "The State of Product Experience 2026" report

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

This week, Dave speaks with Ana Laura Zain, Chief Marketing Officer at MetaRouter and Co-Founder of Women in Commerce Media.

Ana shares how her background in analytics, ad tech, and commerce media shaped her approach to marketing, customer data, and community.

The conversation covers real-time customer context, AI’s role in personalization and creative workflows, and why strong relationships still matter in B2B marketing.

Topics covered:

• Customer context infrastructure
• Real-time data and personalization
• AI, creative, and marketing operations
• Community building in commerce media
• Women in Commerce Media

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

This week, Dave speaks with Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms.

Jack discusses how the shopper journey has become less like a funnel and more like a series of connected moments across creator content, search, retail media, product pages, reviews, promotions, and in-store experiences.

He also shares how Perdue is thinking about retail media measurement, AI-assisted reporting, campaign automation, and scaling creator-led content without losing authenticity.

Topics covered:

• Why the funnel now looks more like a pinball machine
• Evaluating retail media beyond ROAS
• Using AI to improve reporting and signal detection
• Automating repetitive campaign workflows
• Scaling creator-led content authentically

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

This episode originally aired 5/26/26.

Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero.

Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategic, optimized approach across a large and growing portfolio of brands.

In this episode, Helen breaks down why ecommerce content needs to do more than look good. It has to address shopper barriers, support conversion, and be tailored to the needs of each retailer and audience.

The conversation also explores Ferrero’s partnership with It’sRapid, including how the team uses It’sRapid Optix™ to test content, uncover clearer insights, customize audience inputs, and optimize PDP visuals earlier in the development process.

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

This week, Dave speaks with Daniel Kleinkopf, VP of Marketing & Technology at Waiākea Hawaiian Volcanic Beverages.

Daniel shares how Waiākea is growing across ecommerce, retail, Amazon, international expansion, and brand marketing — while staying grounded in its core pillars of health, sustainability, and ethical impact.

The conversation covers how Waiākea thinks about content by channel, why the brand leans on authentic Hawaiian creators and athlete ambassadors, and how the team is using AI across the organization — from everyday productivity to supply chain and inventory decisions.

Topics covered:

• Waiākea’s brand story and sustainability mission
• Ecommerce, Amazon, and DTC strategy for beverage
• Content creation across retail, ecommerce, and social channels
• The Japan launch and adapting messaging for local markets
• Athlete ambassadors and creator partnerships
• Practical AI use cases across marketing, operations, and supply chain

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Learn More about Waiākea

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker

This Beyond the Shelf Live episode was recorded at the P2PI Retail Media Summit in Chicago, where Dave Feinleib caught up with Marlow Nickell, Co-Founder & CEO of Grocery TV.

Marlow shares how in-store retail media has evolved, why regional grocers are leaning in, and how Grocery TV has grown to 6,700 stores.

He also discusses why the store remains such a valuable media environment, how brands should think about creative built for in-store, and what Grocery TV’s In-Store Perception Report reveals about shopper receptivity and purchase influence.

Connect with Marlow on LinkedIn

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker