Beyond The Shelf

By David Feinleib

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E

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1010 ratings

FAQs about Beyond The Shelf:

How many episodes does Beyond The Shelf have?

The podcast currently has 102 episodes available.

Beyond The Shelf episodes:

December 16, 2025 Modern Puzzles, Smarter Content — with Buffalo Games’ Matt Krueger
Dave’s guest this week is Matt Krueger, SVP of Digital Commerce & Marketplaces at Buffalo Games, home to some of the most beloved puzzles and games in North America.
Matt shares how he’s helping bring a modern, data-driven approach to a classic category — from keeping content fresh across thousands of SKUs to using AI and creative experimentation to stay ahead of platform changes.
He and Dave dig into how Buffalo Games balances storytelling with analytics, why creative inspiration sometimes comes from outside your own category, and what it takes to keep a “low-velocity” product exciting on the digital shelf.
Listen for an inside look at how digital strategy, content innovation, and AI are reshaping the puzzle aisle.
Connect with Matt on LinkedIn

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Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at [email protected] to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
...more
29min
December 09, 2025 Inside the Checkout Revolution — with Worldpay's Richard Gilbert
Dave’s guest this week is Richard Gilbert, Head of Retail Partnerships at Worldpay. With more than a decade shaping the future of payments - from SaaS platforms to PayPal and now Worldpay - Richard has a front-row seat to how the checkout experience is evolving.
He and Dave discuss how payment technology is becoming a brand moment, not just a transaction - from instant checkout and tokenization to BOPIS workflows and the rise of AI in commerce. Richard also shares what makes a truly great retail partnership and why he believes we’re just scratching the surface of B2B payment innovation.
Connect with Richard on LinkedIn

Follow Beyond the Shelf on LinkedIn

Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at [email protected] to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
...more
27min
December 02, 2025 Smarter Amazon Advertising — with AdLabs' Carly McMillen
Dave’s guest this week is Carly McMillen, Director of Marketing at AdLabs. Carly shares how she’s flipping the traditional PPC playbook—focusing on contribution margin instead of ROAS—and what that means for smarter, more sustainable growth. She and Dave also dive into how brands can stand out on Amazon, the creative strategies that still make a difference, and the new AI tools changing the way advertisers test and optimize campaigns.
Plus, Carly breaks down what’s next for Amazon Marketing Cloud and why data-driven storytelling is quickly becoming every brand’s biggest advantage.
Connect with Carly on LinkedIn

Follow Beyond the Shelf on LinkedIn

Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at [email protected] to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
...more
28min
November 25, 2025REWIND: Always Ask Why - with Ahold Delhaize USA's Joanna Crishock
This week we're re-airing our 10/21/25 episode featuring Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every challenge.
Dave and Joanna discuss:
How to bridge retail media and merchandising teams
What true customer-centricity looks like in digital retail
Why asking why is the key to better strategy and collaboration
How Joanna’s team helps brands deliver personalized, seamless experiences
What makes AD USA’s retail media offering stand out
Plus: from Halloween treat planning to back-to-school dinners, why the best retailers solve for real life, not just transactions.
To find out more about AD USA's retail media and full-funnel omnichannel capabilities, reach out to a member of their sales team at [email protected]
Connect with Joanna on LinkedIn

Follow Beyond the Shelf on LinkedIn

Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at [email protected] to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
...more
48min
November 18, 2025 From Local Stores to National Impact – with Ace Hardware & RedVest Media's Molly Hjelm
This week Dave is joined by Molly Hjelm, Corporate Vice President & Head of Retail Media at Ace Hardware's RedVest Media, . Molly shares what it takes to build a retail media network from scratch, while honoring the voice of thousands of independently owned stores.
She breaks down what hyperlocal really means (it’s not just geography), how she applied learnings from grocery and dollar, and why in-store activation still matters in a digital-first world.
Connect with Molly on LinkedIn

Follow Beyond the Shelf on LinkedIn

Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at [email protected] to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
...more
29min
November 11, 2025How to Win College Consumers – with Snag’s Carter Zwick
This week on Beyond the Shelf, we’re joined by Carter Zwick, Partnerships and Insights Lead at Snag, a retail activation platform helping brands get in front of the Gen Z shopper with smarter sampling and real-world insights.
College students are some of the most valuable—and most overlooked—shoppers in the market today. So how do you reach them early and build brand loyalty that lasts?
Carter shares how his own caffeine habits were shaped in a college dorm room, why brands need to meet students where they are (physically and emotionally), and how to turn sampling into something measurable, actionable, and long-term.
What You’ll Learn:
Why the college campus is one of the most powerful—and underutilized—marketing arenas
How early brand experiences shape long-term loyalty
What new brands can do to win share from legacy competitors
Why product sampling isn’t just for awareness—it’s a long game
Connect with Carter on LinkedIn

Follow Beyond the Shelf on LinkedIn

Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at [email protected] to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
...more
24min
November 04, 2025Redefining Skincare on the Digital Shelf – with Advantice Health's Ash McMullen
This week's guest is Ash McMullen, Head of E-Commerce at Advantice Health. At Advantice, Ash leads eCommerce and Amazon strategy for the brands Kerasal, AmLactin, Triple Paste, Dermoplast, New-Skin and Domeboro.
Dave and Ash explore:
How Ash helped scale her dad’s Amazon business before agencies were even a thing
Why audience and content come before product in today’s innovation cycles
What it takes to rebrand brick-and-mortar hero products for today’s digital-first world
Why micro-influencers are gaining ground
How Ash builds teams that thrive through chaos (and Prime Day curveballs)
Connect with Ash on LinkedIn

Follow Beyond the Shelf on LinkedIn

Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at [email protected] to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
...more
37min
October 28, 2025REWIND: The Science of Shopping - with Behavioral Researcher & Author Paco Underhill
This week we're re-airing our episode from this past August with Paco Underhill, renowned behavioral researcher, retail anthropologist, and best-selling author of Why We Buy.
Paco has spent decades studying how and why we shop—and what our behavior reveals about the changing nature of retail. In this episode, he and Dave dig into:
How physical stores are evolving in a digital-first world
The surprising shopper trend reshaping the beauty category
What AI can’t replicate when it comes to in-store experiences
The friction points modern brands must solve to win customer loyalty
Whether you're in eCommerce, store design, or brand strategy, this conversation is packed with timeless insights from one of retail’s most influential thinkers.
Connect with Paco on LinkedIn
Follow Beyond the Shelf on LinkedIn

Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at [email protected] to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
...more
36min
October 21, 2025Always Ask Why - with Ahold Delhaize USA's Joanna Crishock
This week Dave is joined by Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every challenge.
Dave and Joanna discuss:
How to bridge retail media and merchandising teams
What true customer-centricity looks like in digital retail
Why asking why is the key to better strategy and collaboration
How Joanna’s team helps brands deliver personalized, seamless experiences
What makes AD USA’s retail media offering stand out
Plus: from Halloween treat planning to back-to-school dinners, why the best retailers solve for real life, not just transactions.
To find out more about AD USA's retail media and full-funnel omnichannel capabilities, reach out to a member of their sales team at [email protected]
Connect with Joanna on LinkedIn

Follow Beyond the Shelf on LinkedIn

Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at [email protected] to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
...more
48min
October 14, 2025Reimagining the Supply Chain – with McLane Company's Murat Genc
What does it take to digitally transform a $50 billion supply chain business?
This week's guest, Murat Genc, President and Chief Information & Digital Officer at McLane Company, shares how he’s helping a 130-year-old company embrace the future of technology.
From his early days building algorithms in college to leading transformations at P&G, Whirlpool, and now McLane, Murat brings a rare blend of technical depth, leadership savvy, and startup mentality to every challenge he faces.
You'll learn about:
The “always-on” mindset driving McLane’s modernization
Building AI assistants that work across every department
How emerging brands are breaking through with McLane’s help
What it really takes to scale transformation across legacy systems
Connect with Murat on LinkedIn

Follow Beyond the Shelf on LinkedIn

Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook

Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at [email protected] to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
...more
36min

FAQs about Beyond The Shelf:

How many episodes does Beyond The Shelf have?

The podcast currently has 102 episodes available.

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Beyond The Shelf

FAQs about Beyond The Shelf:

How many episodes does Beyond The Shelf have?

Beyond The Shelf episodes:

FAQs about Beyond The Shelf:

How many episodes does Beyond The Shelf have?

More shows like Beyond The Shelf

Song Exploder

The Daily