Unpacking the Digital Shelf

Unpacking the Digital Shelf

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Unpacking the Digital Shelf episodes

  • From Social Commerce to Agentic Discovery: The New Role of Creators and UGC with Kate Musgrove, Managing Director APAC, Bazaarvoice
    Social is continuing to evolve as a channel for discovery and commerce, with AI accelerating that evolution, bringing social content and product discovery closer together. And that creates an interesting new dynamic for brands, because the content created to inspire and influence shoppers is increasingly influencing what AI platforms and agentic experiences understand and recommend. Teresa is joined by Kate Musgrove, Managing Director - APAC at Bazaarvoice. Bazaarvoice works with brands and retailers around the world to harness the power of user-generated and creator content from ratings and reviews through to visual and social content to drive discovery, engagement, and conversion across the shopper journey.
    42 min
  • Shopping and Buying Aren’t the Same Thing Anymore, with Jeriad Zoghby, Co-founder at ACOS Labs and Co-author of Competing at Machine Speed
    Jeriad Zoghby has spent more than 20 years as the C-Suite whisperer for commerce with stints at leading firms like Accenture and IPG. He’s no longer whispering, he is shouting to the rooftops as the author of a new book “Competing at Machine Speed” and the co-founder of ACOS. In the book he and his co-authors lay out how the operating model most consumer goods brands built over the past fifty years was designed for a world that no longer exists. They describe the new operating system for commerce that you will need. One built to continuously sense what is changing in real time, decide how to respond across an entire portfolio simultaneously, and act at machine speed without requiring constant human intervention. It’s a bracing, detailed, and actionable read.
    42 min
  • The Twin Forces of Retail Media and PDPs Should Be United, with Amy Sillince, Global Head of Conversion and Carlota Mier, Global Performance Marketing Lead at Opella

    Everyone knows this, but it still keeps happening - an expensive retail media campaign that leads to a neglected PDP, wasting time, money, and consumer loyalty. The madness must end! Our guests today, Amy Sillince, Global Head of Conversion and Carlota Mier, Global Performance Marketing Lead at Opella, have figured out the secret to maximizing return on retail media and growing conversions. Togetherness. They set the example through their close-knit personal rapport and respect, and content and retail media teams that ensure their plans are unified and outcomes well understood. It’s a model that every ecommerce and media leader should consider to drive the best results. 

    33 min
  • There’s No Better Time to be a Change Agent Than Now, with Paul Acito, CEO at Lyftbridge Innovation
    Paul Acito has spent decades leading transformation at global giants like Medtronic and 3M, and now is running Lyftbridge Innovation, helping enterprises use AI to drive transformation and measurable business impact. Paul discusses how the merging of human leadership capabilities with transformational technology is the great unlock to generate sustainable, profitable growth in this next era.
    42 min
  • Accelerating the Always-On Flywheel Across Every Shelf, with Ben Galvin, Sr. Director Omnichannel Retail Sales & Ecommerce at Monster Energy
    Winning in the New Omnichannel - a shopping journey that careens across the physical, digital, and now agentic shelf - takes a massive cross-functional effort that is continuously measured and optimized. Especially when it comes to the beverage category. Ben Galvin, with career stops at ABInbev, Constellation Brands, and now as Sr. Director Omnichannel Retail Sales & Ecommerce at Monster Energy, has built an always-on flywheel playbook that he continues to refine in order to drive incremental growth and lifetime customer value.
    42 min
  • From Takeaway to Retail: The Evolution of Quick Commerce
    What started as a way to order dinner has evolved into one of the fastest growing channels in Australian retail.
    Consumers are now buying everything from groceries and beauty products to hardware and home essentials, expecting delivery in minutes rather than days. As shopper expectations shift, retailers are expanding into new categories, new partnerships are emerging, and brands are rethinking how they engage consumers in a convenience-first world.
    In this episode of Unpacking the Digital Shelf – APAC Edition, Teresa Sperti is joined by Matt McGinley, Head of CPG and Retail at Uber Advertising ANZ, to unpack what's driving the rapid growth of quick commerce and what it means for brands.
    Together they explore how shopper behaviour has changed over the past 12 to 18 months, why retailers are investing in convenience and rapid delivery, what the best-performing brands are doing differently, how to approach quick commerce as part of a broader commerce strategy, and the metrics that matter, from incrementality to new-to-brand customers.
    Whether you're just beginning to explore quick commerce or looking to maximise your existing strategy, this episode offers practical insights into one of retail's fastest-evolving channels.
    Uber’s Quick Commerce Trend Report: https://www.uber.com/au/en/blog/quick-commerce-trends-what-cpg-brands-need-to-know/
    44 min
  • The Orchestration of Winning the Recommendation, with Jing Feng, Co-founder and COO at Bluefish
    As the squished funnel of the AI shopping conversation continues to proliferate, we are seeing strong data that indicates conversion rates are higher than traditional search-based journeys. And with studies showing that 60% of consumers blame the brand itself, not the site or retailer they got the information on, the stakes for getting answer engine optimization right are rising. So Jing Feng, Co-founder and COO at AI marketing platform Bluefish joined us to share best practices and the cross-organizational orchestration required to win the recommendation.
    33 min
  • Demystifying AI in B2B: Moving from Hype to Action with Nick Pericle, Founder of Tenexity
    In this episode, hosts Jamie Clapper and Lauren Livak Gilbert are joined by Nick Pericle, founder and owner of Tenexity, for a deep dive into the real-world application of AI in B2B e-commerce, distribution, and manufacturing. Drawing from over a decade of experience helping industrial businesses digitize and grow, Nick cuts through the hype to address why many organizations remain stuck in "planning mode" and how forward-thinking teams are escaping "pilot purgatory" to drive tangible ROI. From managing team mindsets and rethinking traditional job descriptions to building unified data layers that power future AI automation, Nick shares actionable insights for leaders ready to elevate their business ambition and leverage AI as a true competitive advantage.
    38 min

About Unpacking the Digital Shelf

From the publisher's feed

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at…

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