EP333 - Jason Del Rey The Aisle

http://jasonandscot.com

Welcome back to the Jason and Scot Show, where we celebrate episode 333 with a truly special guest. Recorded on Thursday, November 19th, this episode features Jason Del Rey, a prominent e-commerce journalist and the author of the acclaimed book, *Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets*. Jason is launching a new paid newsleter about AI era of commerce "The Aisle." With a staggering combined history of over 30 years between Jason Goldberg, Scot Wingo, and Del Rey, this conversation dives deep into the evolving world of commerce and the exciting new venture that Del Rey is embarking upon.

Kicking off the episode, Jason G and Scot share their long history with Del Rey, discussing his illustrious career covering e-commerce for major publications like Inc. Magazine, Ad Age, and Fortune. They reminisce about Del Rey's past appearances on their show (episodes 67 and 183) and set the stage for his latest project, an independent media company called "The Aisle." Del Rey recounts his trajectory into the e-commerce world, starting from covering digital media companies at Ad Age to eventually becoming an Amazon expert while working under media icons Walt Mossberg and Kara Swisher at All Things D.

Del Rey reflects on his experiences as a journalist, highlighting his strong relationships with leading figures in the retail space, including interviews with Jeff Bezos, Doug McMillan, and Mark Lurie. He discusses the events he hosted—particularly the Code Commerce series—where he connected influential retail CEOs and tech leaders. As the conversation progresses, Jason G and Scot delve into Del Rey's motives for launching The Aisle, underscoring both personal and professional motivations. Del Rey candidly shares his views on mortality and the urgency to pursue one's passions, a perspective deepened by the early loss of family members and friends.

Transitioning into the specifics of his new venture, Del Rey reveals that The Aisle will cover the future of commerce through the lens of AI and technology. He outlines his plans for a paid subscription newsletter focusing on everything from product discovery and conversational commerce trends to disruptive changes in online advertising. With features like intimate dinner events designed to foster candid dialogue among industry leaders, Del Rey aims to create a community that engages deeply with the evolving landscape of commerce.

Listeners also learn about The Aisle's structure, including tiers of membership which offer a variety of benefits, from exclusive newsletters to off-the-record consultations with Del Rey himself. As the discussion unfolds, Del Rey emphasizes his experience-based approach to journalism, believing that deeper connections with his audience will allow for richer reporting and analysis.

In a light-hearted exchange, the hosts discuss the nuances of conversational commerce and the evolving nature of how consumers interact with brands. Del Rey shares insights from his discussions with industry leaders, exploring the distinctions between textual and voice interactions in commerce. The guests speculate on the future of these trends, engaging in a spirited conversation about the balance between hype and genuine innovation in the AI commerce landscape.

Before closing the episode, Del Rey enthusiastically introduces listeners to his first interview for The Aisle, featuring John Collison, co-founder of Stripe, discussing the future of payments and commerce. The episode wraps up with Jason G and Scot reflecting on Del Rey's journey and the exciting future that lies ahead for him and The Aisle, inviting their listeners to engage with the new publication that promises to deliver valuable insights into the world of commerce.

As always, if you enjoy the show, consider subscribing and leaving a five-star review on iTunes. Join us next time for more engaging discussions about the future of commerce and technology!

Episode 333 of the Jason and Scot Show was recorded on Thursday, November 19th.

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP327 - Kelly Goetsch Order Network eXchange (onX) Standard

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In this episode of the Jason & Scot Show, recorded on Thursday, November 6th, hosts Jason Goldberg and Scot Wingo welcome back Kelly Goetsch, now the President of Pipe17. They dive deep into the evolving landscape of e-commerce, order management, and the impact of AI on consumer experiences, taking us on a journey through the dynamic developments of the industry.

The conversation kicks off with a nostalgic nod to a previous episode, highlighting the rapid shifts in technology and market dynamics since Kelly last joined the show during the height of the microservices boom in July 2021. The discussion emphasizes the transformation of order management systems (OMS) and how current customer expectations have been reshaped by giants like Amazon, pushing brands to adapt to new fulfillment models. Kelly explains how Pipe17 positions itself uniquely in the OMS space, competing not just with traditional systems but also embracing a network-based approach, citing their aim to redefine order operations for the modern era.

Throughout the episode, listeners learn about the innovative concept of the Order Network Exchange (ONX) and the Commerce Operations Foundation, which aims to standardize communications between selling channels and fulfillment systems. Kelly describes the vision of a seamless, integrated environment where data flows between systems in real-time, vastly improving responsiveness to customer orders and effectively managing inventory across various platforms. The team delves into the significance of the Model Context Protocol (mCP), which allows AI to interface more effectively with various applications in real-time, exemplifying the transformative potential of AI within commerce settings.

The conversation takes an intriguing turn as the hosts discuss the current state of e-commerce, focusing on how emerging technologies and shifts in consumer behavior are influencing future sales trends. Kelly expresses a bold prediction that more than 50% of e-commerce transactions will be influenced by AI in the near future. The dialogue also spans the evolution of payment solutions, summarizing the landscape of competing systems and the potential for disruption.

Jason and Scot further probe the notion of the web's declining dominance compared to new AI-driven shopping experiences. Kelly shares insights about the changing nature of discovery channels and how AI can reinvent customer interactions in meaningful ways, potentially replacing traditional web browsing models. Amidst these discussions, Kelly highlights the importance of fostering collaboration within the industry, illustrating how cooperation can lead to overall growth and improved customer experience.

As the episode wraps up, the conversation touches on the necessity for companies to become agile, moving away from prolonged evaluation processes towards a model that values continuous improvement. The discussion reinforces the idea that standards may provide the needed flexibility for businesses to adapt more readily to accelerating changes in technology.

Tune in for this captivating episode, filled with rich insights into the future of e-commerce, AI's pivotal role in shaping customer experiences, and the transformative efforts underway at Pipe17!

If you enjoyed this episode, please consider leaving a review on your preferred podcast platform, and don't forget to subscribe for more engaging discussions and industry insights!

Episode 332 of the Jason & Scot Show was recorded on Thursday, November 6th, 2023.

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP331 - E.L.F. Beauty CDO, Ekta Chopra

http://jasonandscot.com

Welcome to a special live edition of the Jason & Scot Show!

In this episode, recorded live from Groceryshop in sunny Las Vegas on September 30, 2025, hosts Jason Goldberg and Scott Wingo celebrate the return of in-person podcasting after three years, reminiscing about their origins in the live podcasting scene and the upcoming 10-year anniversary of the show. Together, they welcome special guest Ekta Chopra, the Chief Digital and Innovation Officer of Elf Beauty, who shares insights into the fast-changing landscape of beauty and eCommerce.

Ekta discusses her journey to Elf Beauty, a brand that has consistently emerged as a bold disruptor in the cosmetics industry. She explains how Elf was innovative from the start, selling $1 cosmetics online at a time when digital platforms were still developing. She proudly notes how the brand has evolved from its original direct-to-consumer model to a successful omnichannel powerhouse with a portfolio that now includes elf Cosmetics, elf Skin, and collaborations with other beauty brands.

The discussion naturally transitions into the role of AI in eCommerce and how Elf is leveraging AI tools to revolutionize customer engagement and product development. Ekta emphasizes the importance of being where their community is by adopting new platforms such as TikTok, where Elf has successfully engaged consumers through authentic connections with content creators. The episode also dives into how the brand is navigating the evolving landscape shaped by AI, including enhancing search capabilities and content strategy to stay relevant and connected with younger consumers.

As the conversation progresses, the hosts discuss the importance of data and customer-centric strategies in the age of AI. Ekta shares the significance of the Elf loyalty program in creating a seamless customer experience and maintaining relationships with consumers. The commitment to "human-in-the-loop" processes ensures effective integration of AI technologies while addressing ethical concerns.

Listeners are encouraged to check out Ekta's informative Substack, "AI Chef," for insights into the intersection of AI and commerce, where she shares her ongoing learning journey and best practices for integrating AI into business operations.

This exciting episode wraps up with a nod to the future of commerce, the balance between technology and humanity, and the continuing evolution all brands must undergo as they adapt to the changing marketplace.

Join us for this engaging conversation filled with wit, humor, and a valuable glimpse into the future of beauty and eCommerce.

**Episode 330 of the Jason & Scot Show was recorded live from Groceryshop on September 30th, 2025.** Don't forget to subscribe, leave a review on iTunes, and follow us on social media for more exciting news and updates!

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP330 - GroceryShop and ChatGPT Instant Checkout

Join Jason and Scot as they celebrate recording their first live episode in three years for the Jason & Scot Show! Recorded on Tuesday, September 30th, 2025, this episode captures the excitement of being back together in person and highlights their dynamic discussions on the current state of retail and upcoming trends.

From reminiscing about their podcasting journey since its launch in November 2015, Jason and Scot dive into the latest happenings in the retail space, especially from the two shows they recently attended: NRF Europe and Retail Club. Jason shares insights from his time at NRF Europe in Paris, where he participated in engaging discussions about retail innovations and the necessity of multi-lingual capabilities in a diverse market. With impressive attendance and notable exhibitors, he reflects on the event's success and the importance of adapting to multiple regional markets within Europe.

Meanwhile, Scot delves into the Retail Club event held at Huntington Beach, California, highlighting its unique vibes with a beachside setup and a focus on AI-driven retail discussions. The event offered a refreshing departure from traditional conferences, focusing on interactive workshops and relationships rather than panels. Together, they explore the implications of AI in retail, including its transformative power over various operational aspects, and the importance of adapting to the evolving marketplace landscape.

Jason and Scot also engage in a lively discussion about AI's role in shaping customer experiences, their predictions for the future, and how retailers can effectively harness these technologies while remaining competitive. They examine innovations such as electronic shelf labels, which are becoming increasingly prevalent in stores. Scot can't help but reference his ongoing obsession with the concept of "Agentic Native Vertical Brands," hinting at the evolving terminology in the retail sphere.

In the latter part of the episode, they discuss their experiences at GroceryShop, where significant trends are emerging in grocery retail—especially regarding macroeconomic conditions, emerging AI technologies, and the vital role of retail media networks. The conversations shed light on how AI can enhance not only the customer experience but also the operational efficiencies of retailers. The broad-impact implications of GLP-1 medications on consumer habits are discussed as well, marking a notable trend in grocery shopping behaviors.

Towards the end of the episode, Jason raises his anticipation for the upcoming trends in commerce, making it clear that the integration of AI into the shopping experience will continue to redefine how retailers operate. From discussions around inventory management, product recommendations, and dynamic pricing to the emergence of social commerce, this episode encapsulates the cutting-edge of the retail landscape.

Tune in for this inspiring and enriching episode filled with insights and excitement around retail innovation! If you haven't already, subscribe to the Jason & Scot Show for more engaging discussions and updates on the future of retail.

This episode was recorded on September 30th, 2025, at the GroceryShop conference, a fantastic gathering of thought leaders and innovators in the retail space, where Jason and Scot share their unique perspectives and observations on the fast-evolving landscape of retail.

**Episode 330 of the Jason & Scot Show was recorded on Tuesday, October 30th, 2025.**

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy.AI and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP329 - Amazon Q2 2025 Results

Welcome back to the Jason & Scot Show! In episode 329, recorded on August 1st, 2025, we dive into the highly anticipated Amazon Q2 earnings report alongside other critical tech giants' earnings results. Your hosts, Jason Goldberg (the retail geek) and Scott Wingo, bring their expert insights and analysis of a rollercoaster earnings season that saw mixed results across the board.

Kicking off the episode, Scot sets the stage with a review of Google's recent earnings results, which painted a mixed picture. While search revenue indicated a solid 12% growth, concerns about the impact of AI on search operations raised eyebrows. Google Cloud did not exhibit the explosive growth anticipated, leading investors to remain cautious. Following this, we turn our focus to the simultaneous announcements from Microsoft and Meta. Each company churned impressive earnings and strategic maneuvers, surpassing expectations and highlighting strong growth driven largely by their AI advancements.

Transitioning to Amazon, the top story emerges: the company reported Q2 earnings that, unfortunately, mirrored Google's mixed performance rather than the triumphs seen with Microsoft and Meta. Despite a revenue growth of 12% and operating income surpassing expectations, investors reacted negatively to AWS's performance, which failed to keep pace with its competitors. Jason and Scott dissect the factors leading to Amazon's stock drop post-earnings call and the implications for its sprawling empire.

Amazon's retail performance, particularly in North American and international markets, sparks a lively discussion. Notably, the North American retail business beat expectations by 2%, and international retail excelled by 7%. The hosts clarify that while the overall performance was commendable, it left much to be desired when juxtaposed against AWS's stunted growth and other tech players' successes.

Delving deeper, Jason emphasizes the company's continued enhancements to its supply chain, signalling improvements that strengthen their retail operations, crucial for maintaining growth amidst increasing competition. He also highlights an interesting trend: for the first time, first-party sales outpaced third-party sales, reflecting a noteworthy shift in Amazon's marketplace dynamics as consumer spending leans towards everyday essentials.

As the discussion progresses, Scott raises a critical point about the evolving landscape of online advertising and the pivotal role it plays in driving Amazon's growth. Despite a slight deceleration in year-over-year growth for the ads business, it remains a bright spot for Amazon, contrasting starkly with AWS's performance and hinting at the challenges faced in balancing user experience against monetization strategies.

The conversation pivots towards AWS, where the hosts dissect the figures that fell below investor expectations—the margins declining for the first time since the previous year, raising questions about structural issues. The ambiguity surrounding Amazon's ability to capture AI growth is a focal point, with analysts expressing concerns about lagging behind competitors.

Nearing the end of the episode, a fascinating turn occurs when Scott sheds light on Amazon's recent decision to withdraw its shopping ads from Google. This pivotal move sends ripples across both platforms, provoking various theories about strategic shifts and implications for competitors. The duo shares intriguing insights into how this action marks a significant stake in the ground regarding data ownership and market positioning.

As the episode wraps up, Jason and Scott reflect on the broader landscape of AI, retail, and shifting consumer behaviors, suggesting that while Amazon remains a dominant player, its approach and evolution will be crucial in navigating future market dynamics.

Be sure to listen in for their final takeaways from the earnings calls and nuanced observations regarding the tech landscape. If you enjoyed this episode, please give us a five-star review on iTunes, and stay tuned for next week's insights!

**Episode 328 of the Jason & Scot Show was recorded on Thursday, July 23rd, 2025.**

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

Brittain Ladd worked at Amazon and helped them conceive of a model that was both cheaper than traditional package delivery and more convenient as well. The goal? To help Amazon (2.5% share) grocery catch-up and ultimately beat Wal-mart in grocery (25% share).

It starts with grocery distribution centers that are fully robotic/automated called Local Vending Machines (LVMs) instead of stores. These LVMS can fill traditional Prime vans with product, or they can fill 'cartridges' that then fit in a specialized Rivian that accepts the cartridge full of product and then robotically fulfills each stop on a delivery route via the robotics in the van. The final step will ultimately be completed by a humanoid robot.

Sound like science fiction? Brittain Ladd has seen the prototype van and in this podcast we go deep on how Amazon envisions this entire futuristic, zero-human-touch, supply chain working.

Want to learn more? Detailed article here-> https://open.substack.com/pub/scotwingorefibuy/p/scoop-we-have-the-inside-story-on?r=5av7y5&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

EP328 - Navigating E-commerce News and Innovations in AI Answer Engines for Commerce

0:36 Welcome to the Jason and Scot Show 4:53 Consumer Trends in Retail 5:03 Upcoming Retail Events 8:42 Insights on E-commerce Growth 10:35 Earnings Season Insights 44:13 Amazon Prime Day Analysis 51:30 New Developments with Alexa 56:00 Predictions for the Holiday Season

In this episode of the Jason and Scot Show, recorded on Thursday, July 23rd, Jason and Scot delve into the latest shifts within the e-commerce landscape, emerging consumer trends, and the role of Artificial Intelligence in retail transformation. Jason has been on the road, engaging with industry professionals and moderating discussions around pressing retail topics such as social commerce and consumer behavior, particularly the growing usage of answer engines amid an evolving shopping cycle involving giants like Amazon and Google.

Scot kicks off the episode by teasing insights from Jason's recent travels and virtual think tank participation, where they investigated consumer trends such as the surge of ethical purchases and the dynamics of social commerce influenced by platforms like TikTok. The duo explores the implications of consumers increasingly relying on answer engines throughout their shopping journeys, particularly in the wake of mounting competition from dedicated AI solutions.

Listeners are treated to an analysis of recent U.S. retail data, highlighting core retail sales growth—a modest 3.8% year-to-date—contrasting the slower pace of e-commerce growth, now at only 6.8%. The conversation turns to the dichotomy between successful retail giants like Amazon and Walmart, against a backdrop of underperforming categories like electronics and home improvement, veering into the impact of macroeconomic factors on consumer spending behavior.

The episode also takes a closer look at notable earnings releases, particularly how tech giants like Google are grappling with a shift towards answer engines like ChatGPT, disrupting traditional search methodologies. Scot shares insights on Google's recent performance metrics that seem to mask a creeping decline in organic search volume, while Jason echoes concerns about the current retail media landscape and the challenges it poses to user experience on platforms like Amazon.

With light humor and camaraderie peppering deeper analysis, Jason and Scot examine the implications of Walmart's recent hires in AI technology and strategy, reflecting on how retailers are pivoting to become more like answer engines amidst intensifying competition.

As they look ahead towards the upcoming holiday season, expectations are tempered by economic uncertainties and supply chain disruptions, hinting at an uneven landscape where larger players may gain traction at the expense of smaller retailers.

The pair wraps up the episode by expressing optimism for the future of AI in simplifying shopping experiences while also critiquing the current voice shopping functionality on devices like Amazon's Alexa+. Join them as they illuminate the complexities shaping today's e-commerce environment while addressing the pressing questions retailers must answer to thrive in an increasingly competitive landscape.

Don't miss out on their engaging discussions; be sure to subscribe for the latest insights into retail trends and innovations!

This episode is packed with valuable insights and anecdotes, perfect for retail enthusiasts and industry professionals looking to stay ahead of the curve. Enjoy the show and don't forget to leave a review!

**Episode 328 of the Jason & Scot Show was recorded on Thursday, July 23rd, 2025.**

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP327 - Agentic Commerce

Happy Fathers Day!

In this exciting episode of the Jason & Scot Show, recorded on Friday, June 6th, 2025, hosts Jason Goldberg and Scot Wingo dive into the latest happenings and insights in the world of strategic e-commerce, AI technologies, and retail innovations. This episode picks up where Episode 326 left off, continuing the engaging conversation sparked by their recent discussions around AI and its implications for the retail sector.

Kicking off, the duo discusses the monumental news that Fiji Simo, the former CEO of Instacart, has been tasked with leading OpenAI's consumer products division. Jason emphasizes the significant shift this represents for both Fiji's career and the trajectory of OpenAI, pointing out her unique blend of extensive e-commerce experience and her focus on the future of AI. Both hosts speculate on how her leadership role at OpenAI could steer the integration of AI into commerce, particularly in areas like agentic shopping and advanced AI-driven search capabilities.

Shifting gears, Jason and Scot review an intriguing overproduced conversation between OpenAI's Sam Altman and design visionary Jony Ive about a mysterious new device rumored to empower user access to AI. Scot and Jason share their thoughts on the potential implications of such a device, questioning whether it might be a powerful, screenless AI assistant or simply another Alexa-type solution.

The conversation then transitions into a critical discussion about the evolving landscape of search and commerce. Jason unveils his recently published point of view report on AI disruption in commerce search. He argues that while AI-driven search technologies are still in their infancy, they hold the potential to drastically redefine user experiences and efficiency in online shopping, making it imperative for brands to adapt their marketing strategies accordingly.

Scot highlights recent statistics from eMarketer that predict exponential growth in AI-related ad spending, setting the stage for a potential paradigm shift in online marketing and advertising dynamics. They explore whether innovative AI search engines like ChatGPT and Perplexity may challenge traditional platforms like Google and reshape businesses' approach to SEO and content strategy.

Both hosts don't shy away from discussing broader social implications, such as the significant role of social media in commerce, especially platforms like TikTok. They reflect on how social media is transforming the way consumers discover and purchase products, paralleling it with the changes brought by AI technologies.

In a particularly engaging segment, Jason and Scot examine the recent foray into humanoid robots by Amazon, comparing it to other technological innovations like drones. While amused by the prospect of robots delivering packages, they share a similar concern regarding the practicality and future significance of such technologies. McDonald experts remain skeptical about whether humanoid robots will fundamentally change e-commerce, preferring to focus on the profound changes they believe AI will bring.

As they wrap up this marathon double heaer episode, Jason and Scot discuss how perceptions of shopping are evolving, particularly distinguishing between needs fulfillment and the discovery process, and how AI agents could redefine these experiences in a retail context.

Listeners are encouraged to subscribe, share their thoughts and reviews, and engage with the show on social media platforms and through Scot's new substack, Retailgentic.ai.

Tune in to Episode 327 of the Jason & Scot Show for an insightful exploration of the present and future of AI in retail, recorded amid their back-to-back sessions fueled by the wealth of information gathered during Jason's global journey in e-commerce.

Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Episode 327 of the Jason & Scot show was recorded on Friday, June 6th.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy.ai and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP326 - Are Retail Media Networks Mid?

Happy Fathers Day!

In our previous episode (326) Jason made a comment about retail media networks sometimes being over-hyped. In response, Scot recruited all his friendsd in the the industry and inticed Kiri Masters to make a rebutle. Which she did via two part linked-in post and a podcast. So in this episode Jason doubles down and defends his position on retail media networks.

In addition to covering the state of retail media networks, Scot introduces his new Retailgentic sub-stack which everyone should subscribe to, and give a listen to his new video podcast focused on the latest Agentic Commerce news.

Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Episode 325 of the Jason & Scot show was recorded on Friday. June 6th.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

In this episode, Scot Wingo is joined by Forrester retail analyst Sucharita Kodali to dive into the emerging world of agentic shopping and the growing influence of generative AI in commerce. They cover: - The explosion of retail media networks - Why marketplaces are making a comeback - OpenAI's retail ambitions (and that Instacart CEO hire) - GenAI adoption across retail use cases - The rising threat to Google from TikTok and AI search - What's actually agentic vs. "faugentic" ⏱ Notable Timestamps: 00:06 – What is Retailgenic and what's at stake in AI shopping 03:00 – Why retail media networks exploded post-COVID 07:30 – Instacart's ad business & the OpenAI CEO move 10:00 – How big retailers are actually using GenAI today 14:00 – Is Google search under threat from ChatGPT, TikTok & Perplexity? 20:00 – Agentic shopping: hype vs. reality 26:00 – Could AI replace ticket brokers and influence high-demand shopping? 31:00 – The power of TikTok shopping and influencer-led discovery 33:00 – Closing thoughts on what's truly "agentic" vs. faugentic 👉 Subscribe for more deep dives into the AI commerce revolution: https://www.retailgentic.com 📺 Watch episodes on YouTube: youtube.com/@retailgentic 🎧 Listen wherever you get your podcasts: Spotify, Apple, etc.