Beyond the Sounds: Demystifying the Business of Sound Healing

I'm so excited to share this conversation with sound healing practitioner, educator, and Sound Healing Academy Head Teacher for the Americas, Natalie Brown.

Natalie shares her journey from 14 years as a high school orchestra teacher to building a career in sound healing and education. We talk about how experiencing hearing loss as a young child shaped her relationship with sound, the transition from music education to sound healing, and what she's learned from more than a decade in the field.

We also explore her work using music and sound with people living with dementia, the evolution of the sound healing industry, community building, and her experience hosting the Sounds Heal Podcast.

As someone who was personally tutored by Natalie during my own Sound Healing Academy training, this conversation was especially meaningful to me—and I hope you enjoy getting to know the woman behind so much of the education and community in our field.

GUEST RESOURCES:

http://www.soundshealstudio.com
http://www.instagram.com/nataliebrownsoundsheal
http://www.facebook.com/soundshealstudio
http://www.youtube.com/soundshealstudio

JOIN US AT THE ISTA CONFERENCE:

https://istasounds.org/

MY RESOURCES:

www.kaycelaine.com

www.instagram.com/kaycelaine

Join the Sound Healers Society: https://kaycelaine.com/the-sound-healers-society/

In this episode of Beyond the Sounds, I sit down with teacher, sound healing facilitator, and lifelong student Saraswati Om for a heartfelt conversation about following your calling—even when it leads you across the world!

We explore Saraswati's journey from founding a thriving yoga and wellness center in New York to creating a new life and business in Iceland, where she now leads retreats, facilitates sound journeys at the iconic Blue Lagoon, and continues her studies in Ayurveda and the Vedic sciences. We also discuss the realities of running a sound healing business in a unique place like Iceland, the importance of lifelong learning, and why your work should evolve alongside you.

Along the way, I share a bit about navigating my own health journey and the importance of meeting ourselves with compassion rather than self-blame. I hope this conversation leaves you feeling inspired to trust where life is leading you.

Learn more about Saraswati Om: www.saraswatiom.com

Join the Sound Healers Society: https://kaycelaine.com/the-sound-healers-society/

My website: www.kaycelaine.com

In this episode of Beyond the Sounds, I sit down with musician, educator, and sound meditation facilitator Lynda Arnold for a thoughtful conversation about what it truly means to deepen your practice as a sound healer.

We explore why learning doesn't stop after certification, the importance of embodying your practice before stepping into the role of facilitator, and how understanding music theory and sound design can help you create more intentional and impactful sound experiences. We also dive into the realities of producing large sound meditation events and protecting your nervous system along the way.

This episode is a reminder that confidence isn't built overnight—it grows through curiosity, practice, and a lifelong commitment to learning.

GUEST RESOURCES:

Lynda's Website: https://www.divasonic.com


https://www.divasonicmusicacademy.com
Sound Meditation Design Manual:  https://www.divasonicmusicacademy.com/sound-meditation-design-manual
Spotify: https://open.spotify.com/artist/1vUMEtBjHR3CPX9E2viWwx?si=VnQNJB7LQLCdHEPYk0475Q

MY RESOURCES:

Website: www.kaycelaine.com

Music Theory for Sound Healers Course: https://kaycelaine.thinkific.com/courses/music-theory-for-sound-healers

Follow me on Insta: www.instagram.com/kaycelaine

This bonus episode is a short and sweet solo one from me!

When I started my sound healing business in 2021, virtual offerings were simply part of the landscape. What I didn't realize at the time was just how many opportunities they would create.

In this episode, I'm sharing my experience with virtual sound baths, what they've made possible in my business, and why I believe they're worth exploring as a sound practitioner.

Learn more about Virtual Sound Baths in my brand new course and use code "BeyondTheSounds" to get 15% off:
https://kaycelaine.thinkific.com/courses/virtualsoundbaths

Connect with me: www.kaycelaine.com

Instagram: www.instagram.com/kaycelaine

In this episode of Beyond the Sounds, I’m joined by marketing expert and Authentic Audience founder Krista Ripma for a conversation all about marketing your healing work in a way that feels authentic and sustainable.

We talk about the unique challenges sound healers face around visibility, social media, and promoting in-person events without burning out. Krista shares practical insights on building an authentic audience, growing your email list, creating more sustainable offers, and simplifying your marketing so it feels supportive instead of overwhelming.

Inside this episode:
• Marketing your healing work without burning out
• Building an authentic audience online
• Promoting in-person events with clarity and intention
• Growing your email list and community
• Social media strategy for sound healers
• Paid ads for wellness events: where to start
• Creating sustainable offers beyond 1:1 and in-person work
• Why connection matters more than follower count

If you’ve ever wondered how to share your work more confidently online while staying true to yourself, this episode is full of helpful takeaways and grounded inspiration.

CONNECT WITH KRISTA:

https://www.authenticaudience.co/

https://www.authenticbusinessclub.co/  - use code SOUND for one month FREE!

www.instagram.com/kristaripma

CONNECT WITH ME:

www.instagram.com/kaycelaine

Sound Healers Society: www.kaycelaine.com/the-sound-healers-society

www.kaycelaine.com

In this episode of Beyond the Sounds, I sit down with sound healer, energy healer, and spiritual business mentor Rosie Blake to talk about what it really looks like to build an expansive and abundant business in the world of sound healing.

Rosie shares her journey from losing her voice due to a medical condition, which ultimately led her to discover sound healing, to building a thriving global business over the last six years. What started as $75 beach sound baths has evolved into a multi-faceted business that now includes in-person and online healing sessions, sound healing trainings, crystal bowl sales, and mentorship programs for other healers.

In this conversation, we discuss:
✨ How Rosie got started in sound healing
✨ The early investments she made in mentorship and business support
✨ The importance of experimenting with new offerings to find what works for you
✨ What it means to grow your business through frequency, not force
✨ Creating abundance and sustainability as a healer without constant hustle or burnout
✨ Trusting your vision and allowing your business to evolve over time

If you’re a sound healer, wellness practitioner, or spiritual entrepreneur looking to grow a more sustainable and abundant business, this episode is packed with insights on business growth, energetic alignment, and what’s possible in this field.

GUEST RESOURCES:

Follow Rosie on Insta: www.instagram.com/rosieglow

Check out her Overflow Business Mastermind: https://www.glowwithrosie.com/business-mentorship-overflow

Join the Ripple Effect: https://glowwithrosie.mykajabi.com/the-ripple-effect

MY RESOURCES:

Follow me on Insta: www.instagram.com/kaycelaine

My website: www.kaycelaine.com

Get Music Theory for Sound Healers Course: https://kaycelaine.thinkific.com/courses/music-theory-for-sound-healers

(CODE "BTS" for $100 off!)

Join the Sound Healers Society for just $49/month: https://kaycelaine.com/the-sound-healers-society/

In this episode of Beyond the Sounds, I’m sharing a very personal milestone: 5 years of doing sound healing full-time! From growing up as a musician in Virginia , to studying music at UVA, living and performing in New York City, and eventually transitioning into sound healing in Nashville…this path has been anything but linear - It’s become something far more meaningful than I ever could have planned.

In this short and sweet solo episode, I’m sharing my story, how I got into this work and the lessons I've learned in these last 5 years.

RESOURCES:

Join the Sound Healers Society: https://kaycelaine.com/the-sound-healers-society/

Follow me on Insta: www.instagram.com/kaycelaine

In this episode, I’m joined by sound healer, teacher, and pioneer Cherub Sanson — and I can honestly say this was one of the most energizing and inspiring conversations I’ve had on the podcast.

Cherub has been working in the sound healing space full-time for over 15 years — long before this field became as visible as it is today — and her perspective on the evolution of this work is super insightful.

We talk about her journey from traveling around the world with festivals to studying with Tim Wheater, one of the founding figures of sound healing in the West, and how she built a sustainable, global career in a field that was once very niche.

Inside this conversation, we explore:

• What it actually takes to build a long-term sound healing practice
• The role of networking, relationships, and community in creating opportunities
• Why patience and consistency matter more than quick success
• How Cherub expanded into corporate wellness and collaborations with music producers
• The evolution of sound healing — and where it’s headed next

If you’ve ever wondered what it really looks like to sustain a career in this space — this episode is such an honest and refreshing look behind the scenes.

GUEST RESOURCES:

Instagram: @cherub.sanson

Website: cherubsanson.com

MY RESOURCES:

www.kaycelaine.com

Music Theory for Sound Healers Course: https://kaycelaine.thinkific.com/courses/music-theory-for-sound-healers

One year ago, I launched the Sound Healers Society with a simple intention: create an affordable, supportive space where sound healers could ask questions, share experiences, and grow their businesses together.

At the time, I had no idea what it would become.

In this episode, I’m reflecting on the first year of the Sound Healers Society: how it started, what surprised me along the way, and the business lessons I’ve learned from building and leading a membership program.

I talk about the realities of launching something new, the importance of consistency in community building, the power of recurring revenue for nervous system stability, and why depth of connection often matters more than audience size.

More than anything, this episode is a reminder that sustainable growth doesn’t have to come from big launches or constant hustle. Sometimes it comes from simply showing up for the people you’re here to serve.

If you’re a sound healer navigating the business side of your practice, I hope this conversation offers both insight and encouragement.

Resources:

Join the SHS!: https://kaycelaine.com/the-sound-healers-society/

In this episode of Beyond the Sounds, I sit down with Becca Laurito aka The Meta Musician to talk about how she's gone from playing as a symphony musician to running an amazing sound healing business.

Together, we dive into the realities of turning artistic passion into a business, navigating identity shifts as musicians, and building offerings that feel both authentic and financially sustainable.

We explore how structure, pricing, and clarity can elevate the impact of your sound baths and why practitioners need systems that support consistency.

This conversation is super honest, practical, and inspiring for anyone building a sound healing business or redefining their creative career.

In this episode, we discuss:

✨Transitioning from classical performer into sound healing

✨Turning creative passion into a sustainable career

✨Pricing strategies and establishing minimum rates

✨Creating structure and intention within sound baths

Guest Resources:

Learn about Laura's Mentorship Program:  https://themetamusician.com/training-opt-in

Use code "KAYCE" for 10% off any programs!

Follow her on Insta: www.instagram.com/themetamusician

My Resources:

Music Theory for Sound Healers Course: https://kaycelaine.thinkific.com/courses/music-theory-for-sound-healers

Follow me on Insta: www.instagram.com/kaycelaine

Join The Sound Healers Society: https://kaycelaine.com/the-sound-healers-society