In this episode of Tiff Talks Tech, I sit down with Katie Ritter, National Director at Widewail, to explore the ins and outs of reputation management in the multifamily industry. Katie brings valuable insights into how properties can foster authentic resident feedback, strategically leverage reviews, and improve online reputation—without losing the human touch.

We’ll discuss the unique challenges multifamily operators face in managing resident feedback, from asking for reviews in a genuine way to using technology to analyze customer sentiment and respond thoughtfully. Katie shares how Widewail's approach combines AI-driven insights with hands-on strategies, helping communities improve their reputation, attract new residents, and enhance overall resident satisfaction.

We also dive into the role of AI in reputation management: when to rely on automated tools for efficiency, where human interaction is crucial, and how AI-powered reporting can give property teams the insights they need to make impactful improvements across multiple locations. If you’re in multifamily and looking to create a stronger, more authentic online presence, this episode is packed with practical takeaways!