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In episode 295 of Beyond The Story, Sebastian Rusk interviews Ken Nercessian, founder of Kettle Corn NYC, as he shares his incredible journey from overcoming personal struggles to building a successful kettle corn business in New York City and beyond.

Tune in for an inspiring discussion that goes beyond the surface to explore the deeper narratives of personal and professional development.

TIMESTAMPS

[00:01:43] Overcoming addiction and finding purpose.

[00:06:34] Kettle corn business journey.

[00:09:22] Business growth during COVID challenges.

[00:15:10] Building a self-sustaining business.

[00:16:20] Purposeful living through value.

QUOTES

• "It was either that or be homeless. So I decided to go, you know, to put my best foot forward. And that was the first time that I had ever done that. And it changed my life." -Ken Nercessian
• "I want what he said about an empire, a business that runs itself, where I could create, where I could just be, I could grow and create and add value and not be stuck in those day-to-day problems." -Ken Nercessian

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Ken Nercessian

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In episode 294 of Beyond The Story, Sebastian Rusk interviews Adrian Heng, Founder of a digital marketing agency in Singapore focused on fast websites, Google / META ads, and SEO, as he shares his incredible journey from studying real estate to building a successful web development business, navigating the challenges of a rapidly changing tech landscape.

Tune in to hear more about Adrian's experiences and insights into the evolution of marketing in the real estate sector.

TIMESTAMPS

[00:01:04] Pivoting in business strategies.

[00:06:22] Higher value clients and mindset.

[00:10:12] Wealth as spiritual energy.

[00:14:43] Believe in your dreams.

QUOTES

• "In this economic climate, the persistence to try to make it work was the biggest challenge for me amidst family commitments and increasing financial commitments." -Adrian Cheng
• "Serving others, you can be serving from poverty, you can be serving from lack, but when you're serving from abundance and power, that's really different." -Adrian Cheng
• "Just believe in your dream because your dream came to you for a reason. If it's too big, it's not too big. It's something that you can achieve. So go for it. Aim for the stars." -Adrian Cheng

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Adrian Heng

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 In episode 293 of Beyond The Story, Sebastian Rusk interviews Mark Merthe, a former Hollywood video editor who transformed his career by creating a unique mushroom coffee brand, as he shares insights on the challenges and triumphs of building a family-owned business, the importance of health and wellness, and how his passion for music and creativity fueled this unexpected venture. 

Tune in for an inspiring conversation on bold career pivots, building a purpose-driven brand, and the rising power of wellness-focused innovation!

TIMESTAMPS

[00:02:18] Mushroom coffee and wellness journey.

[00:04:03] Mushroom coffee and immunity boost.

[00:07:17] Best instant coffee on the planet.

[00:11:23] Preventing cancer through lifestyle choices.

[00:14:42] Podcast subscription and reviews.

QUOTES

• "Cancer. So for thirty years, I tried to eat right, eat organic, I take supplements, and do everything I can." -Mark Merthe
• "Just educating yourself on all the crazy stuff in our foods... You can avoid so many bad things by just being a little more aware of them." -Mark Merthe

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Mark Merthe

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In episode 292 of Beyond The Story, Sebastian Rusk interviews the powerhouse entrepreneur and leadership expert Lauren Balterman, as she shares her inspiring journey from therapist and health coach to founder of a multi-six-figure business, revealing the mindset shifts, leadership strategies, and actionable steps that took her from New York to Florida and to the top of her industry.

Tune in to hear Lauren’s transformational story, practical framework, and the motivational mindset needed to rise above the competition.

TIMESTAMPS

[00:01:28] Lauren’s journey: New York to Florida, therapist to entrepreneur

[00:03:34] Finding your “special sauce” and standing out

[00:04:38] Scaling a health coaching business to $100K in 8 months

[00:06:20] Pivoting to business and positioning coaching

[00:07:01] Overcoming overthinking and expert challenges in marketing

[00:08:09] In-person events and impact networking

[00:09:36] The best part of inspiring client growth

[00:11:15] Rebranding for a new era of business growth

[00:12:03] Leveraging AI as a tool, not a replacement

[00:14:49] Final thoughts: Outlier marketing and changing your industry

QUOTES

• "If you're really, really good at what you do, know that marketing doesn't have to be hard. Know that you can be an outlier, do things differently, and stand out in your industry. Make waves, change the world." – Lauren Balterman
• "There’s a lot of fear-mongering happening out there. AI is a tool—it's not an end-all, end-all. It's never going to replace human connection, hand-to-hand combat, or closing the deal." – Sebastian Rusk
• "You really need to find your special sauce and your magic and bring that forward." – Lauren Balterman

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Lauren Balterman

Instagram: https://www.instagram.com/laurennicolebalterman/ 

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In episode 291 of Beyond The Story, Sebastian Rusk interviews Dr. Greg Pursley, a physician-entrepreneur, as he shares actionable insights on pulling yourself out of day-to-day operations, expanding your impact through strategic team building, and the power of implementing systems that allow for both financial growth and personal freedom.

Tune in for a masterclass in leadership, implementation, and the transformative power of aligned action!

TIMESTAMPS

[00:00:05] Meet Dr. Greg—humble beginnings and the power of work ethic

[00:01:31] From small-town chiropractor to entrepreneur—overcoming personal adversity

[00:04:11] The realization: When your business no longer fits your goals

[00:07:39] Leadership, team growth, and pulling out of day-to-day operations

[00:09:01] How to do what you love, scale your impact, and buy back your time

[00:11:02] Work-life balance, lifestyle business, and mentorship

[00:13:09] Envisioning future growth—AI, social media, and multiplying impact

[00:15:39] Parting advice: Find what lights you up and build around it

QUOTES

• "The reason why I started the business was to have a lot of fun, help a lot of people, and make a lot of money all at the same time." – Dr. Greg Pursley
• "The more you can do that, the more it gives other people permission to do the same thing for themselves—and that is why it's not selfish, it is more selfless in nature." – Dr. Greg Pursley
• "Figure out what lights you up in your life, go out, do things, try things. If you like it, keep doing it. If not, do less of it." – Dr. Greg Pursley

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Dr. Greg Pursley

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LinkedIn: https://www.linkedin.com/in/drgregpursley1/ 

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In episode 290 of Beyond The Story, Sebastian Rusk interviews Dr. Carlos Rafael Elizondo, a dedicated medical doctor and entrepreneur, as he shares his incredible journey from growing up in a family of physicians in Alice, Texas, to overcoming personal challenges and ultimately establishing a thriving medical practice.

Tune in as they explore the intersection of life and business, and how community support can lead to transformation.

TIMESTAMPS

[00:01:47] Family influence on medical career.

[00:06:59] Moving to Mexico for medical school.

[00:10:21] Complex patient care experiences.

[00:14:05] Nature's role in overcoming burnout.

[00:15:54] Rural healthcare access challenges.

QUOTES

• "That's when I realized that hunting is not about killing. It's about the experience. It's about getting in nature, getting reconnected." -Dr. Carlos Rafael Elizondo
• "We have to continue doing what we're doing because we're passionate about bringing health care to the people that need it the most." -Dr. Carlos Rafael Elizondo
• "All change starts from within."  -Dr. Carlos Rafael Elizondo

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Dr. Carlos Rafael Elizondo

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In episode 289 of Beyond The Story, Sebastian Rusk interviews Landon Lynch, a dynamic business consultant and leadership strategist, as he shares his journey from pursuing curiosity in his early career to building a successful consulting business that helps leaders navigate the complexities of growth and organizational strategy.

Tune in for insights on storytelling, entrepreneurship, and the power of community.

TIMESTAMPS

[00:01:47] Pursuing curiosity in career paths.

[00:04:42] Identifying market gaps effectively.

[00:09:23] Success scorecard development.

[00:12:01] Podcasting for business growth.

[00:14:23] Being useful over being right.

QUOTES

• “I just want to make sure that everything that I'm doing is more committed to being useful and helpful than being right.” -Landon Lynch
• “If you help people identify and name and solve their pain, your time will fill up fast” -Landon Lynch

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Landon Lynch

Instagram: https://www.instagram.com/landonclynch/ 

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In episode 288 of Beyond The Story, Sebastian Rusk opens up about his personal experiences with emotional pain and shares insights on how to face it rather than avoiding it. He explores why pain enters our lives, the lessons it carries, and how embracing it can help us grow and become better versions of ourselves.

Tune in for a thought-provoking discussion on transforming pain into power.

TIMESTAMPS

[00:01:33] Pain as feedback.

[00:06:06] Pain as a catalyst.

[00:12:03] Processing pain constructively.

[00:17:31] Importance of subscribing and sharing.

QUOTES

• "Pain is one of the only teachers in life that never misses class."
• “Most people try to escape pain instead of learning from it, instead of leaning into it.”
• "Your greatest pain often becomes your greatest message, your greatest mission, your greatest connection point with others, but you got to work through it."
• “Sometimes the most painful chapters become the most meaningful parts of your story.”

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In episode 287 of Beyond The Story, Sebastian Rusk interviews Holly McDonald, a passionate real estate agent and podcast host based in Orange County, California, as she shares her journey from working in TV production to becoming a successful real estate professional. 

Tune in to hear more about Holly's story and the insights she gained along the way.

TIMESTAMPS

[00:01:25] Transition from TV to real estate.

[00:04:30] Luxury market in Orange County.

[00:07:26] Podcasting as a community tool.

[00:10:40] Preparing homes for real estate.

QUOTES

• "So much of the market is outside of your control, but how you look at things and how you're able to help people and bring service to them is still always gonna be at the forefront." Holly McDonald
• "I believe that podcasting will radically change your life and your business if you let it." -Sebastian Rusk

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Sebastian Rusk

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Holly McDonald

Instagram: https://www.instagram.com/realtorhollymcdonald/ 

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In episode 286 of Beyond The Story, Sebastian Rusk interviews Kindra Morse, a dynamic entrepreneur with over 20 years of business experience, as she shares her incredible journey from the world of real estate and network marketing to discovering her true passion for helping others create irresistible offers and build sustainable businesses.

Tune in to hear Kindra's inspiring story of resilience, success, and the network marketing industry's powerful impact.

TIMESTAMPS

[00:01:08] Empowering women in business.

[00:05:21] Network marketing mindset challenges.

[00:09:10] Helping women create sustainability.

[00:10:41] Irresistible offer creation.

[00:15:30] Innovation in startup funding.

QUOTES

• "I had to grieve this reality or this fantasy world that I was living in that I owned my business." -Kindra Morse
• "If they just learn the simple aspect of how to find problems worth solving, that they are equipped to solve based on their story and their lived experiences, you can create an offer that the world needs." -Kindra Morse

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Sebastian Rusk

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Kindra Morse

Instagram: https://www.instagram.com/kindramariemorse/ 

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