Beyond The Systems Podcast | Business Systems & Growth Strategies For Your Online Business

In this episode, I chat with Pam, an online business manager and email marketer. We discuss Pam's journey in the online space, working with public figures and mission-driven businesses, the importance of trust in client relationships, the role of email marketing in business, tips for effective email marketing, overcoming barriers to starting an email list, balancing creativity and systems, and where to find Pam and her services.

More about Pam Kruusi:

Pam Kruusi is an online business manager and email marketer from Canada dedicated to helping impact-driven businesses and public figures elevate their platforms while staying true to their vision. 

Takeaways: 

• Starting an email list is important for any online business, as it provides a direct and owned channel of communication with your audience.
• Working with public figures and mission-driven businesses requires a different approach, as they often have multiple revenue streams and a need for personalized systems.
• Trust is crucial in client relationships, and being reliable and accountable as an online business manager is key to building that trust.
• Email marketing can be a valuable service to offer, and providing full management and strategy can set you apart from other providers.
• When it comes to email marketing, keeping it conversational and personal can be more effective than using a formal tone, and simple designs often perform better than highly stylized visuals.
• Getting started with email marketing doesn't have to be overwhelming - start with simple, personal emails and find a frequency that works for you.
• Balancing creativity and systems is important for maintaining a sustainable and enjoyable business.
• Pam offers email marketing and online business management services, and can be found on Instagram and Substack.

Connect with Sam:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

Connect with Pam:

• Website: https://www.pamelakruusi.com/email-marketing-management 
• Instagram: https://www.instagram.com/pamelakruusi/ 

Ready to start building scalable systems in your business? Check out my free private podcast feed, Seven Figure Systems, where I share the biggest systems shifts you need behind the scenes as you scale from six to seven figures. 

Download Now: systems-with-sam.ck.page/seven-figure-systems

In this episode, I discuss the five mistakes people make when creating and launching memberships from a systems perspective. I also share my thoughts and experiences working with clients who have launched memberships, highlighting the behind-the-scenes aspects and profitability of memberships.

Takeaways

• Don't believe that a membership will be a magic fix for your monthly recurring revenue. It takes time and effort to build and grow a successful membership.
• Have a clear transformation or promise for your membership. Make sure members know what they will get out of it and why they should stay month to month.
• Understand the return on investment (ROI) of your membership and how it fits into your customer journey. Consider the lifetime value of a customer and their conversion rate into higher ticket programs.
• Market your membership consistently and treat it as a core offer in your business. Dedicate time and resources to promoting and selling your membership.
• Give your membership time to grow and be prepared for income fluctuations. Memberships are a long-term game and it may take time to see significant results.

Connect with Sam:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

Ready to start building scalable systems in your business? Check out my free private podcast feed, Seven Figure Systems, where I share the biggest systems shifts you need behind the scenes as you scale from six to seven figures. 

Download Now: systems-with-sam.ck.page/seven-figure-systems

In this episode, I chat with Rosemarie, a podcast coach and launch strategist, about leveraging podcasts to grow a business and attract dream clients. Rosemarie shares her journey into the online space and how she transitioned from being a virtual assistant to specializing in podcast launches. 

We discuss the benefits of podcasting, including simplifying marketing and content creation, and the power of podcasts in building personal connections with potential clients. Rosemarie emphasizes the importance of setting clear goals and aligning the podcast with the business and target audience. 

Takeaways

• Podcasting simplifies marketing and content creation, making it easier for business owners to attract clients and grow their business.
• Podcasts allow for a deeper connection with the audience, showcasing the host's personality and creating a more authentic and engaging experience.
• When starting a podcast, it is important to set clear goals and align the podcast with the business and target audience.
• Narrowing down the topic and target audience of the podcast can help attract the right listeners and potential clients. Align your podcast content with your offers to provide value and lead listeners to take the next step.
• Get clear on your podcast topic, intention, and audience to attract the right listeners and create engaging content.
• Set up systems for long-term success, such as organizing files and communication channels, to streamline podcast management.
• Batching episodes and staying organized can help save time and reduce overwhelm.
• Maintain alignment with your podcast by regularly reviewing and updating your strategy, and be open to evolving as your business and audience grow.

More about Rosemarie:

Rosemarie is a podcast coach + launch strategist supporting women coaches and service providers to launch profitable podcasts that work for them and their business, especially when they aren’t working. With her proven strategy, clients move from procrastination to finally launching their podcasts, consistently nurturing their audience and attracting their dream clients and paid visibility opportunities in 30 days. No more social media stress – with Rosemarie's proven strategy, you'll spend less time hustling online and more time doing what you love. Rosemarie lives in the UK and in her free time loves to read James Patterson thrillers, beach holidays or binging the latest Netflix series.

Connect with Sam Whisnant:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

Connect with Rosemarie:

• Instagram: https://www.instagram.com/toobusytopodcast/
• Tune in to The Podcast to Amplify Show to learn more about starting and monetising your podcast from day 1: https://the-podcast-to-amplify.captivate.fm/listen 

In this episode, I share the signs that indicate your systems or lack of systems are holding you back. We chat through signs like you can't complete projects, you are avoiding your hot leads, you've tried to hire help and regretted it, you have no idea how long your clients have left in their container, and finally, you are losing passion and forgetting why you started your business. I share my tips for overcoming these hurdles and how you can start to clean up the chaos in your business.  

Takeaways

• Lack of systems can lead to difficulty completing projects and procrastination.
• Automated onboarding and client management systems are crucial for avoiding hot leads.
• Clear expectations and processes are necessary when hiring help.
• Tracking client progress and having systems for client management are important.
• Having foundational systems in place is essential for maintaining passion and enjoying your business.

Check out my SOS Systems VIP Days to get your foundational systems in place ASAP:  https://www.systemswithsam.com/services 

Connect with Sam Whisnant:

• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

In this episode, I chat with Kelsey Knutson, a business coach and former hair salon owner. Kelsey shares her journey from owning a hair salon to building an online business. She emphasizes the importance of radical honesty and clear decision-making in business. 

Kelsey also discusses the common mistakes made by six-figure-plus businesses and the distinction between working in your business and working on your business. Kelsey shares insights on managing multiple podcasts and business responsibilities. She emphasizes the importance of balancing work on and in the business and highlights the need for entrepreneurs to be aware of the season they're in and focus on the tasks that align with their goals. 

More about Kelsey:

Kelsey’s mission in life is to inspire people to take action so they live a life on purpose. Currently, she does that through business coaching and hosting her podcast, Get Shit Done.

Prior to coaching, she had her own hair salon and had found a way to create the income I desired, work with dream clients, and provide only the services she loved, all while maintaining a great work-life balance. She soon realized that a lot of her friends in business did not have the same experience. She eventually started consulting other salon owners in marketing, strategy, and finance. Eventually, she closed my salon to focus 100% on business coaching beyond the beauty industry.

Since starting my coaching business, she has surpassed her salon income and directly helped over 60 entrepreneurs with their businesses. Clients have 3x revenue, pivoted industries, opened new locations, hired their dream team, added in new offerings, launched new businesses, and so much more. 

Takeaways:

• Radical honesty and clear decision-making are crucial for business success.
• Many businesses overlook the basics and focus on higher-level solutions.
• Working in your business involves the money-making tasks, while working on your business involves strategic planning and long-term goals.
• It is important to carve out intentional time to work on your business consistently.
• Systems and processes are essential for business growth and sustainability. Balance work on and in the business to ensure growth and success.
• Theming days and focusing on core tasks can increase productivity and efficiency.
• Simplify systems and focus on one thing at a time to avoid overwhelm.
• Take action and be honest about the season you're in and what your business needs.

Connect with Sam Whisnant:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

Connect with Kesley:

• Instagram: https://www.instagram.com/kelseymarieknutson/
• LinkedIn: https://www.linkedin.com/in/kelseymarieknutson
• Join her free Get Shit Done Club: https://www.facebook.com/groups/getshitdoneclub 

In this episode, I share how a team is a reflection of the CEO and we explore three key areas: energy and vibe, consistency and follow-through, and respect. I emphasize the importance of self-reflection and taking responsibility as a leader. I also discuss the need for clear communication, setting boundaries, and being transparent with the team. The episode concludes with the reminder that the CEO's energy and leadership set the tone for the team culture.

Takeaways

• Your team is a reflection of you as the CEO.
• Take responsibility for your energy, vibe, and consistency as a leader.
• Respect your team's boundaries and time.
• Be transparent with your team, but remember that you are the CEO and not every decision or issue needs to be shared with them.
• Your energy and leadership set the tone for the team culture.

Connect with Sam Whisnant:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

Ready to start building scalable systems in your business? Check out my free guide, Behind the Systems of $100K Months, to see an inside look at what systems you need to scale to seven figures and beyond! 

Download Now: https://systemswithsam.com/100k

In this episode, I chat with Simi Awokoya, a personal brand coach for women in corporate and entrepreneurship, about using LinkedIn to attract income-generating opportunities. Simi shares her journey of using LinkedIn to grow her coaching business and attract clients and other opportunities like speaking engagements and brand collaborations. 

She emphasizes the importance of optimizing your LinkedIn profile as a sales page and leveraging features like the headline, featured section, about section, and recommendations. Simi also addresses the misconception that ideal clients are only on Instagram and explains how LinkedIn offers a level of credibility and a platform to showcase expertise. She provides practical tips for creating content on LinkedIn, including visibility content, educational content, and promotional content. 

Simi Awokoya shares her strategies for using LinkedIn to market and sell services. She discusses the three types of content that are effective on LinkedIn and emphasizes the importance of showcasing your personal brand and infusing your personality into your content. She also addresses mindset blocks around selling on LinkedIn and highlights the power of storytelling. Simi shares her system for creating three months of LinkedIn content in just one hour per week.

More about Simi Awokoya:

Simi Awokoya is a personal brand coach for women in corporate and entrepreneurship. She’s helped 100s of women use their personal brand to attract income-generating opportunities for their business, secure brand collaborations and book coaching and services clients- all by using Linkedin. Her work has been featured in Forbes 30 under 30, Financial Times and the British Prime Minister for her services to women's careers and development.

Takeaways

• LinkedIn can be a powerful platform for attracting income-generating opportunities and clients for your business.
• Optimize your LinkedIn profile as a sales page, using features like the headline, featured section, about section, and recommendations.
• Ideal clients are on LinkedIn, and the platform offers a level of credibility and the ability to showcase expertise.
• Create content on LinkedIn that includes visibility content, educational content, and promotional content.
• Commit to posting consistently on LinkedIn for at least three months to see results. Create three types of content on LinkedIn: visibility content, lead attraction content, and income generation content.
• Showcase your personal brand and infuse your personality into your content.
• Address mindset blocks around selling on LinkedIn and focus on storytelling.
• Use a system to create three months of LinkedIn content in just one hour per week.

Connect with Sam Whisnant:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

Connect with Simi Awokoya:

• LinkedIn: https://www.linkedin.com/in/simiawokoya/ 
• Instagram: https://www.instagram.com/coachsimi/ 
• Join Well Paid & Fulfilled, Simi's email series sharing entrepreneurship advice for Black women: https://coach-simi.com/email/

Ready to start building scalable systems in your business? Check out my free guide, Behind the Systems of $100K Months, to see an inside look at what systems you need to scale to seven figures and beyond! 

Download Now: https://systemswithsam.com/100k 

In this episode, I discuss the importance of consistency in business and provide steps to improve consistency. I also discuss the need for systems and structure to maintain consistency, especially as a business owner wearing multiple hats. 

The three-step process for creating consistency includes clarity, structure, and systems. I recommend starting with clarity by defining what consistency looks like for the business and setting goals. Then, create a structure and map out processes to ensure tasks are completed consistently. Finally, build systems by implementing tools, automations, and delegating tasks. 

Takeaways: 

• Consistency is crucial in business and requires systems and structure.
• Start with clarity by defining what consistency looks like and setting goals.
• Create a structure by mapping out processes and tasks that need to be done consistently.
• Build systems by implementing tools, automations, and delegating tasks.
• Start with the messiest area of the business and gradually improve systems over time.

Ready to start building scalable systems in your business? Check out my free guide, Behind the Systems of $100K Months, to see an inside look at what systems you need to scale to seven figures and beyond!  

Download Now: https://systemswithsam.com/100k 

Connect with Sam Whisnant:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​
• LinkedIn: https://www.linkedin.com/in/samwhiz/

In this episode, I chat with Jackie Simick, a business mentor and EFT tapping practitioner. Jackie shares her journey from the corporate world to her current business, which combines private equity business acumen with subconscious mindset tools. She explains how EFT tapping works and the importance of healing and facing negative emotions. Jackie also discusses attachment styles in relation to business and provides tips for anxious and avoidant attachment styles. Finally, she shares her systems and processes for consistency and empowerment in her own business.

More about Jackie Simek:

Jackie Simek is a business mentor and OG eft tapping practitioner who helps women who are all in scale to $30k months and beyond sustainably and internally regulated. She’s the creator of the Attachment Style to Your Business Assessment and has helped 100’s of women scale businesses that support a flexible lifestyle and exceed income targets. A former CPA, Jackie leverages her private equity business acumen with her expert subconscious mindset tools to offer 3 programs: Authority, Boss & Icon; as well as Thank You, More Please, a money mindset healing program and private, high-touch Partnership Coaching. 

Takeaways

• EFT tapping is a technique that combines gentle tapping on specific points of the body with focused attention on negative emotions and beliefs. It helps to rewire the brain and release emotional blockages.
• It is important to embrace and heal negative emotions rather than trying to maintain a constant state of high vibes. This allows for a more authentic and grounded approach to personal and business growth.
• Attachment styles, which are typically associated with relationships, can also apply to our relationship with our business. Understanding our attachment style can help us identify patterns and behaviors that may be holding us back.
• For anxious attachment styles, it is important to build in touch points and feedback loops with clients, set boundaries, and learn to trust and empower your team.
• For avoidant attachment styles, it is important to delegate tasks, create systems and processes, and build trust with your team and clients.
• Implementing systems and processes, such as using a Gantt chart for project planning and identifying three non-negotiable tasks each day, can help create consistency and empowerment in your business. Consistency is key in business and personal life. Establishing sustainable systems and daily non-negotiable tasks ensures long-term success
• Measuring data and being responsive to it allows for informed decision-making and system optimization. Regularly assess metrics and make necessary adjustments.
• Building a strong foundation is crucial for business and personal growth. Establishing systems and structures creates a solid base for success.
• Jackie Simek's Authority program helps experts position themselves as authorities in their industry and provides the necessary foundations for growth and success.

Connect with Sam Whisnant:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​​

Connect with Jackie Simek:

• Instagram: https://www.instagram.com/jackiesimek/ 

Resources from this episode:

• Attachment Style Quiz: https://bit.ly/BusinessAttachmentStyleQuiz 

In this episode, I walk through two examples of real systems audits that I have done. The first example is an executive coach who needs help with client onboarding systems and sales. The second example is a fitness coach who needs assistance with content creation and inbound leads. I share recommendations for each business, including setting up project management tools, outsourcing tasks, and mapping out client experiences. I also suggest creating urgency in evergreen programs by offering monthly bonuses. You can get your own free Systems Audit as a thank you for listening! Fill out the form linked below.

Takeaways

• Systems audits can help identify areas of improvement and provide recommendations for streamlining business processes.
• Setting up project management tools can help organize tasks and improve efficiency.
• Outsourcing tasks to virtual assistants can free up time for business owners.
• Mapping out client experiences and creating personalized touchpoints can enhance the onboarding process.
• Creating urgency in evergreen programs can increase interest and engagement.

Connect with Sam Whisnant:

• Website: https://www.systemswithsam.com/services 
• Instagram:  https://www.instagram.com/systemswithsam/ ​

Resources from this episode:

• Get a free systems audit! https://portal.systemswithsam.com/public/form/view/64f5b533d4416a003aa9b0d2