Beyond the Uniform

Evan Hafer is the Founder & CEO of Black Rifle Coffee, a small batch coffee roasting company. He started out at the University of Idaho, after which he spent 14 years in the U.S. Army as an infantryman, a Special Forces soldier, and a CIA contractor.

I came across Evan in a 2016 Forbes Article about the Top 25 Veteran Founded Startups in America.

In my previous conversation with Donnie, he offered to come back on the show to provide a primer about blockchain, cryptocurrency, and Ethereum. In this episode, we dive into this, as well as why the space may appeal to the mission and purpose-driven Veterans.

I've known France a little bit for a while now. The glimpses that I've had into his professional background and his personal nature have made me excited to have this interview. It's been a long time coming. We go through a lot in this interview. And you'll see from France's background in this interview, he had military service with the Army. He worked as a lawyer, most notably as Associate Counsel to President George W. Bush. And then he's had an unbelievable entrepreneurial journey, including founding companies that have generated over $600 million in combined sales with over 1200 employees. He's succeeded in so many different facets. And it's easy to see why in this conversation, because he's very thoughtful and deliberate about how he approaches his life, most notably through a commitment to service. There's a lot we talk about. But here's a couple that stand out to me. I loved his idea of what he calls T shaped careers. And he's borrowed that from someone else I forget the person originally coined that, but it's a thought of using the intersection of both breadth and depth as you approach your career. He talks about ignoring sunk costs. And I think that's such great advice personally and professionally. He talks about what he calls these hold my beer moments where he sees that there's a great opportunity that he has to pursue, and that's led to some of the best advances in his own life and career. We talk about the difference between following a set path and openness to serendipity. And we also talk about what he learned by commissioning twice in the US Army army and being honorably discharged twice in the US Army, once at 21, once at 35, and the differences in that. And then lastly, we talked about execution and innovation organizations, and how these are two different skill sets, and how you can be alternating as a leader throughout your career of judging whether it's better to be executing, or innovating in any given moment.