In this episode of the Travel Marketing Podcast, brought to you by Propellic, we're diving deep into the intersection of travel and marketing with Matthew Barker, founder of Horizon Guides. Matthew's unique approach to content marketing and zero-commission advertising offers valuable insights for travel businesses looking to navigate today's competitive environment. We explore the critical decisions around using AI versus human-written content, strategies for scaling a content marketing organization, and the importance of diversifying marketing channels.