By Propellic, Brennen Bliss
5
44 ratings
The podcast currently has 33 episodes available.
In this episode of the Travel Marketing Podcast by Propellic, CEO Brennen Bliss interviews Ismael Garcia, CMO and Head of Growth at Civitatis, a leading online travel agency in Latin America and Europe. Garcia shares insights on the intersection of SEO, paid media, and AI-driven channels in travel marketing, along with strategies for optimizing budgets, testing, and measuring campaign performance.
The conversation delves into managing multi-market campaigns, balancing B2B and B2C strategies, and the importance of "tropicalization" when entering new Latin American markets. Garcia also discusses Civitatis’ approach to customer care, crisis management, and building brand trust. Finally, he reflects on his career journey from Geneva to London and his path to becoming CMO at Civitatis, offering valuable advice for travel marketing professionals.
In this podcast episode, Brennen and Alex discusses effective SEO strategies for multilingual websites, emphasizing search intent and the importance of testing tools. They share how they optimized a testimonials page to manage reputation effectively. The conversation highlights the need for hands-on SEO testing and offers valuable insights for travel marketers on managing organic traffic.
This episode dives into the strategies behind appearing in evolving search modules of "Things To Do", balancing paid ads with organic listings, and why optimizing visuals is a game-changer for click-through rates. Plus, hear about the future of AI in search marketing, the growth potential in tours and activities, and how to fix the fragmented reservation systems. Whether you're in travel or tech, this conversation offers key insights to boost your digital strategy.
In this episode of the Travel Marketing Compass Podcast, SEO expert Kevin Indig shares deep insights into the travel industry's search dynamics. From Google's dominance in travel searches to the importance of visual content and programmatic SEO, Kevin explores how travel brands can optimize their strategies for better visibility and engagement. This episode is packed with actionable advice for both large and small travel companies looking to enhance their SEO efforts.
In this episode of the Travel Marketing Podcast, brought to you by Propellic, we're diving deep into the intersection of travel and marketing with Matthew Barker, founder of Horizon Guides. Matthew's unique approach to content marketing and zero-commission advertising offers valuable insights for travel businesses looking to navigate today's competitive environment. We explore the critical decisions around using AI versus human-written content, strategies for scaling a content marketing organization, and the importance of diversifying marketing channels.
In this insightful episode of the Travel Marketing Podcast, hosted by Propellic, we sit down with Janette Roush, the Executive Vice President of Marketing and Digital at New York City Tourism and Conventions. Janette, a leader in the Destination Marketing Organization (DMO) space, shares her innovative approaches to integrating AI into her team's marketing strategies. We discuss the future of destination marketing, the importance of storytelling, and the challenges of measuring the impact of marketing efforts in a city as dynamic as New York. Janette also delves into the evolving role of AI in creative processes and leadership, providing valuable insights for marketers
Brennen interviews Allyson Carpenter, an industry veteran with experience at Brand USA, Virgin Australia, Qantas, and more. Allyson shares insights on driving traffic and visitors to destinations, focusing on data, creativity, and actionable strategies. This episode is packed with valuable lessons for travel marketers looking to elevate their game.
Ever wondered how to effectively market multiple travel brands? Jamie Storrs, VP of Marketing at Chenmark, shares his expertise on managing diverse marketing strategies across various travel companies. Learn from his innovative approach and boost your marketing game!
Our latest podcast episode is a compilation of the best insights from the first half of the year! This special episode features standout moments and expert perspectives that you won't want to miss.
In this episode, Brennen delves into the world of multi-location marketing with Justin Buzzi, founder and CEO of Get Up and Go Kayaking. Justin shares insights into their success with organic social media. They discuss the challenges of marketing multiple locations, the importance of community building, and innovative strategies for customer retention and loyalty. From leveraging partnerships with local tourism boards to exploring new advertising channels like TikTok ads.
The podcast currently has 33 episodes available.
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