In this video, Brennen Bliss and Fernando Diez discuss Quasar's PPC strategy, balancing brand awareness with targeted keyword efforts. Fernando shares how they rank highly for terms like "Galapagos Cruise Reviews," driving brand recognition, while also focusing on luxury-specific keywords to attract high-intent customers and filter out price-sensitive leads. 
This targeted approach ensures they reach the right audience for their luxury offerings. Tune in to learn more about effective PPC strategies for luxury travel brands!