Lauren shares insights into navigating the acquisition process, maintaining brand authenticity, and balancing creativity with corporate structure. She shares insights on SEO, short-form video, influencer marketing, and paid media strategies across Google, Meta, and Bing. They explore data-driven decision-making, attribution challenges, and analytics, including frustrations with GA4. She also teases new private tours and key marketing metrics focused on revenue and occupancy.A must-listen for travel marketers and brand builders.

Lauren shares insights into navigating the acquisition process, maintaining brand authenticity, and balancing creativity with corporate structure. She shares insights on SEO, short-form video, influencer marketing, and paid media strategies across Google, Meta, and Bing. They explore data-driven decision-making, attribution challenges, and analytics, including frustrations with GA4. She also teases new private tours and key marketing metrics focused on revenue and occupancy. A must-listen for travel marketers and brand builders.

Scaling A Travel Brand With Soul

You’re a marketer in one of the most competitive industries. 

You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? 

We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? 

The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing. 

We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.

Business

Marketing

You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing. We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.

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Scaling A Travel Brand With Soul

Scaling A Travel Brand With Soul

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