In this episode, Bill Parisi sits down with Dr. Ian Jeffreys—renowned professor, author, and current president of the NSCA—to explore the evolving landscape of strength and conditioning. They discuss the importance of connecting cutting-edge research with real-world coaching, building global awareness of the profession’s value, and embracing systems thinking to tackle complex challenges like injury resiliency. Dr. Jeffreys shares his vision for the NSCA’s future, emphasizing that strength and conditioning is about far more than lifting weights—it’s about creating holistic performance solutions for athletes of all kinds.

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