Beyond the Yonder

In this on-demand webinar, product testing specialist Kate Binner is joined by Rozenn Henaff, Product Research Lead at Bayer, to explore how to turn everyday product messages into sharp, motivating claims that actually drive trial and repeat purchase.

Across health, personal care and FMCG, efficacy is now the entry ticket. Consumers assume products will work – so the edge comes from how you express the benefits. Kate and Rozenn discuss the difference between general, sensory and puffery claims, why consumers increasingly reject over-scientific language, and how to craft statements that feel both credible and emotionally resonant.

Kate and Rozenn take you through a clear three-step process for creating high-impact claims: uncovering powerful insights from real consumer behaviour, transforming them into concise, testable statements, and validating them with the robust evidence your legal team (and your competitors) expect. You’ll also hear practical guidance on managing risk, knowing when to use digital rather than pack claims, and why synthetic respondents simply won’t cut it for substantiation.

Fresh from Pangborn 2025 in Philadelphia, Richard Heath (Managing Director), Kate Binner (Head of R&D), and Ellie Atack (Fieldwork Manager) share their biggest takeaways from one of the world’s most influential conferences in sensory and consumer science.

From cutting-edge AI applications to lively debates on emotion versus liking, they explore the ideas and innovations that are set to shape the future of product research and development.

Tune in to hear their perspectives on:

• How AI is reshaping consumer research

• The role of agility in product development

• Emotions vs liking in product testing

• Standout case studies and key debates from the conference

In recognition of International Women's Day, this episode is all about what it means to be a woman in today's workplace. Host Karen Schofield, Head of People and Qual at Blue Yonder, is joined by Ellie Atack, Fieldwork Manager, Belle Watson-Harper, Insight Manager, and Libby Hall, Insight Executive, for a candid conversation on breaking barriers, finding balance, and pushing for progress.

What’s Inside:

• Flexible Working: How it’s changing the game for work-life balance
• Breaking Barriers: Honest stories from women in the research industry
• Leadership Diversity: Why we need more female voices at the top
• Mentorship That Works: Practical advice for building successful careers
• Hybrid Work Done Right: How companies can support autonomy and success

If you’re into fresh perspectives and actionable insights on creating better workplaces, hit play and join us in the conversation.

AI is literally delivering new solutions daily - we should evolve with caution!

Every company is talking about AI, but is it actually delivering better insights? Should researchers embrace synthetic data, or is it too risky? And who’s winning the "Battle of the Bots" in AI-powered research?

Join Hannah Over, Innovation Manager at Blue Yonder, as she interviews our very own Jonathan Million, Founder and CIO, Blue Yonder, in this thought-provoking episode of Beyond the Yonder. They explore the major findings from Jonathan’s annual Innovation Report, which tracks the biggest shifts in market research, including:

• How AI is transforming research – but why it still needs human oversight
• The truth about synthetic data – when to trust it (and when to avoid it)
• Which AI platforms are leading the industry – and which are failing
• The rise of qual/quant hybrid methods – why agile research is the way forward
• How companies can optimise testing budgets – only test when you need to!

With real-world examples and expert insights, this episode is perfect for researchers, brand strategists, and innovators looking to stay ahead in 2025.

Hit play now to learn how to future-proof your research methods and embrace technology without losing human expertise!

Follow Beyond the Yonder for more episodes on R&D, innovation, and the future of market research.

In this episode of Beyond the Yonder, we dive into the fascinating world of innovation and R&D. Richard, Managing Director at Blue Yonder, is joined by Hannah Over, Innovation Manager at Blue Yonder, and Andy Butterworth, VP of Strategic R&D at Croda, to discuss:

From sharing personal experiences to offering actionable advice, this conversation is packed with insights for anyone passionate about innovation and research.

In our first episode, Richard Heath, Managing Director at Blue Yonder Research is joined by Kate Binner (Head of R&D Insight) and Gemma Mitchell (Associate Director).

We kick things off with key highlights from EuroSense 2024, one of the most prestigious events in sensory science. Discover the latest research, trends, and innovations that are shaping the future of sensory experiences and consumer preferences. 

Tune in to hear key learnings from the event, including: