Test & Targeting

Join the Beyond Web Analytics team as we talk Test & Targeting with Brian Hawkins of Omniture.  The conversation explores items for those just starting out with multivariate tests to practices and suggestions for advanced users as well.  Be sure to use the comment section below to ask specific questions or suggestions for future shows.

Hosts: James Dutton, Adam Greco, Rudi Shumpert

Guest Host: Brian Hawkins

Brian Hawkins is a solutions engineer with Omniture’s Conversion suite.  Before becoming a solutions engineer he served as senior member of the Omniture Digital consulting team for Omniture.  Brian is responsible for all facets of a client engagement, including optimization strategy, test design, segmentation tactics, project management, results analysis and interpretation, and recommendations. Prior to joining Omniture, Brian came from Offermatica, the leading provider of A/B and Multivariate testing. You can follow him on Twitter @brianthawkins

The Beyond Web Analytics podcast team has explored test and targeting best practices, but we would like to hear from you to find out not only any questions you may have or to share some thoughts on the podcast.

Note: The sound clips used in this podcast were used under license.

Burnkit2600 / CC BY-NC-SA 3.0

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