Perplexity AI, a new startup backed by Jeff Bezos, aims to rival Google in search engines with its AI-driven chatbot, but faces challenges from news media companies objecting to its business practices. The company has been accused of ripping off content without proper citation or permission, including a Forbes investigative story and inventing fake quotes. Perplexity's CEO defends the company's approach, but critics argue it's acting like a media company without respecting proprietary reporting and value-added content.