Wow, right off the bat I realized today's guest shoots from the hip and distinguishes himself in a sector that's usually full of posers. Bharat Kanodia is the owner of Veristrat and founder of the What's It Worth YouTube channel. He shared with me how he wasted half a million dollars on ineffective marketing. He decided one day: enough of this crap, I'm doing it different. The result? Posting on YouTube. Instead of creating a bunch of watered down content, he focused on creating high quality videos that speak to particular problems his current and future clients were having, in a way that they understand. Instead of throwing out a bunch of buzzwords to look like he knows what he's talking about, he actually demonstrates it by meeting people at their level. Bharat's company helps other companies figure out their valuation so they know where to make adjustments, but if you check out his YouTube channel you might learn a thing or twelve about marketing. Head over to the YouTube channel at https://www.youtube.com/c/whatsitworth/ to learn more. In the meantime, keep listening to hear about his half-million dollar lesson, and the Elite Marketing Tip he has at the end.