Elite Marketing Tips Podcast

Kathryn's got quite the interesting story in this episode, about how she got into marketing. In her words, she 'stole her way in' by basically getting paid to do the work that would result in her learning just as much about marketing, as she would have had she gotten a Marketing degree. We talked about the disciplines between marketing and proposal writing, which is what she does today at Loopio as Director of Proposals. Turns out there are 3 ways to win a proposal: comply, price and satisfy. We discussed new trends that she sees with marketing, especially how government sectors make buying decisions. What is it she wishes she'd learned 5 years ago? She's got some really helpful things to share. Listen in for the Elite Marketing Tip at the end. And after listening, find her under the username 'kathrynbennettwrites' on LinkedIn if you'd like to set up an appointment. Or find her at @kaybeelifts on Instagram to follow her powerlifting career. Let's get started. 

So, funny story: I actually interviewed this guest's sister-in-law more than a year ago and didn't realize it. The last name gave it away. Brian Ondrako is a marketing aficianado, writer, coach and podcast host. We dig into what it is that makes us make decisions, and how marketing really hasn't changed a whole lot in recent years. Yes there's new technology there, but the human aspect is still driven by the same stuff that's been driving us since time began. We also talk about how what we say makes people feel, and the effects of communication as it pertains to marketing. Find Brian online at brianondrako.com, and @brianondrako on social media. 

Terry's company helps people gracefully balance success with happiness. An executive and leadership coach, she sees quite a few people in those positions suffer form stress and burnout. She works with a ton of marketers, and helps them understand why their job is so stressful, and how best to use that stress as a positive instead of a negative. After listening, find her on LinkedIn under the name 'terrybmcdougall' and connect with her. Also head over to her website at terrybmcdougall.com or marketingmambo.net to hear her podcast. 

Christina Marie Noel and I met up awhile back on an episode on another show, and since then we've gotten into a LOT of different areas surrounding marketing. Today's episode, she shares how she became a marketing nerd by accident, and talks about her story. Listen in for some great insights about product and market fit, and how she determines that. After listening head over to noelandco.io or christinamarienoel.com to find out more. 

The press release. A medium that's been around forever. In an age where social media and instant gratification is the norm is there even a place for these anymore? Heck yes! Man, I learned a ton from today's guest about this way of reaching people, and you better believe that tapping into the massive news infrastructure with good PR will boost peoples' perception of your company. Mickie Kennedy shares his story about how he got started in the space, and how in the past 20+ years he's built a well-established company that helps small to mid size companies get more awareness about what they're doing. If you're interested in seeing how public relations can be used for your company, get with Mickie. Head over to ereleases.com to find out more, or take a free one-hour training at ereleases.com/plan to see how you can start getting your news press release worthy. 

Mark Morris is one solid dude. We've known each other for a little over a year and keep crossing paths, catching up and following each others' businesses. He's an established author but helps people figure out how to author their OWN books, along with launching blogs, coaching, character branding, storytelling, and everything else that goes into creating your unique branding DNA. Find him anywhere online by searching for 'Mark R. Morris Jr', and set up a free 30-minute consultation with him. Enjoy the listen. 

On this episode I get the chance to chat with Dr. Denise Dennis, whose mission is to help people automate a lot of their business and marketing process. Since we're both huge automation nerds, we end up having a lot to talk about! Her career dropped her into marketing after getting a degree in Organizational Psychology, and having the ability to get into peoples' heads to help lead them to success just naturally went this direction. She's always done leadership coaching and has helped lots of people get a handle on scaling their business. We talk about the massive shifts to online meeting, how the pandemic's affected marketing on the whole, what alliances have been strengthened, and even a really awesome insight at the end that should bring you some perspective. You might have deviated from your marketing roots, so listen in to see if you're still on track. Find Dr. Denise anywhere online under the handle @drdenisedennis and find out what you can automate in your business by going to automate25things.com and download her free PDF. Let's jump in now. 

Previous guest, fellow podcast host and marketing expert Sidd Masand joined me to talk about how he's applied marketing to his YouTube channel called Rock n Roll True Stories. Last time on By Podcasters, For Podcasters, we alked about the mechanics of how he built his channel but this time we talk about the marketing behind the message. He had worked for seven years as a project manager but realized he was kinda marketing by way of his normal everyday work. Channeling those skills into building Youtube channels gave him a huge edge over other content creators. Looking back on his history, he shares what tactics he's picked up about marketing on YouTube, and how the platform itself has modified itself to look omre like the other social media platforms. Sidd knows his stuff about monetizing a Youtube channel, and has tips about how to market and monetize your channel. Find Sidd at Rock and Roll True Stories on Youtube, and if you've got questions, reach out. He's one of the good guys and he'll respond. Let's jump into the show now. 

Caelan Huntress helps entrepreneurs to get their message out into the world. For people with a broken marketing message, he helps translate chaos into consistency. Got his background in designing Wordpress websites, but now he focuses on the strategy of helping people know exactly what actions they need to take to have a succesful business. He shares with me what he's learned over the years, and how we've moved away from volume of content, but now we're focused on the changes that solid SEO brings. We've moved away from who's the most popular, and now we search for who we trust the most. Now is definitely the time where micro actions can have macro results. Find out more about Caelan and get a handle on your marketing by going to marketingautomationplanner.com. Let's jump in now. 

The first time I got introduced to today's guest I was like: I love this company's name. Yank and Limey, based right here in St. Louis is a full service marketing and ad agency. But they take their work a step further than other agencies. Paul Gassett told me a couple stories of how when they were asked for a design for a new sign, they realized the client needed to do some deep work on the image they had inside their store, before they even thought about getting an awesome sign to draw more people in. He's learned over the years the importance of being brave enough to do what no one else is doing, and shares that wisdom earned from decades of experience in the marketing space. He's one of the few people who are still doing what he majored in in college, so expect some deep learning about marketing, and a really powerful way to stay relevant even during chaotic times. The company motto is: our business is helping you get the most with yours. And you can believe they have the skill to do that. Check out yankandlimey.com to learn more about the company, or you can even call up The Yank at 314-378-5863. Let's jump in now.