The first time I got introduced to today's guest I was like: I love this company's name. Yank and Limey, based right here in St. Louis is a full service marketing and ad agency. But they take their work a step further than other agencies. Paul Gassett told me a couple stories of how when they were asked for a design for a new sign, they realized the client needed to do some deep work on the image they had inside their store, before they even thought about getting an awesome sign to draw more people in. He's learned over the years the importance of being brave enough to do what no one else is doing, and shares that wisdom earned from decades of experience in the marketing space. He's one of the few people who are still doing what he majored in in college, so expect some deep learning about marketing, and a really powerful way to stay relevant even during chaotic times. The company motto is: our business is helping you get the most with yours. And you can believe they have the skill to do that. Check out yankandlimey.com to learn more about the company, or you can even call up The Yank at 314-378-5863. Let's jump in now.