So, funny story: I actually interviewed this guest's sister-in-law more than a year ago and didn't realize it. The last name gave it away. Brian Ondrako is a marketing aficianado, writer, coach and podcast host. We dig into what it is that makes us make decisions, and how marketing really hasn't changed a whole lot in recent years. Yes there's new technology there, but the human aspect is still driven by the same stuff that's been driving us since time began. We also talk about how what we say makes people feel, and the effects of communication as it pertains to marketing. Find Brian online at brianondrako.com, and @brianondrako on social media.