Kathleen Celmins literally started her company AmplifiedNOW in August 2020. In that short time, she's learned a ton about herself and the market at large. The main thing: video is incredibly important for small and large business owners. But once you go that direction, there's an easy trap to fall into. Most marketing agencies look at a bunch of metrics that show whether you're going 'viral'. But her approach? Don't focus on that. At all. Throw all those metrics out the window and focus on a different one: scalability. How easy can you reuse a video or repurpose content into smaller pieces to not only save time but create more sales? That's how she helps. Today's talk is packed full of tips for marketers and business owners, and if you're anything like me, you'll come away with some good ideas. If you'd like to reach out to Kathleen, find her website at amplifiednow.com, and at @kathleencelmins all over social media. Also check out her free course at amplifiednow.com/course. Let's see what she has in store for us today. 

The internet is a wild place. When something outside your control ruins your reputation for you personally or for your company, what will you do? WHAT. WILL. YOU. DO? Well get with today's guest, that's what. Sameer Somal is with Blue Ocean Global Tech, and a big part of what they do is digital reputation management. See with so many people focusing on making sure their website looks slick and they have a social media strategy to bang out content, they often forget to get their house in order. The perception of how trustworthy you are is the foundation of any good business. And you can't game the system. It's a long term process that leads to even longer term results, but managing your digital reputation is key. And it's something that can be fixed. If you're wondering if your digital reputation is where it should be, reach out and get in touch with Sameer. Check out his personal site at sameersomal.com, his company website at blueoceanglobaltech.com, his email at [email protected], or even call him on the phone at 202-276-7589. Listen in for some tips about reputation and marketing in the conversation now. 

Raj Goodman Anand's 3rd venture is a company called Goodman Lantern, an exclusive content marketing company focused on the B2B and B2C space. After completing an engineering degree in university, he realized he'd gotten into some cool areas combining artificial intelligence with marketing. Back then there wasn't a name for it, but today we know it as MarTech. Today he can look back and realize that things like influence marketing have been around for a long time--centuries, even. And we may be more into influence marketing than any of us think! One key takeaway from today's talk is that technology can't do everything, and we have to get involved at some point. We can't just rely on tech as a silver bullet to solve all our marketing challenges. Some. Most maybe. But not all. When you're ready to reach out to Raj, find him on LinkedIn, or the company website, goodmanlantern.com. What's Raj's Elite Marketing Tip today? Keep listening to find out 

The company Innovative Minds Marketing has only been around for five years but in that short time they've figured out that taking an Agile approach to marketing makes them a distinct choice. 

Lisa Mothersille has been with them for part of that journey and has learned that balancing the left-brained hard data work with the right-brained creative work is what makes marketing really work. Among her wisdom in this episode, she talks about the idea of 'planting your seeds'--which seems to fly in the face of today's instant gratification culture. 

But also, we talked about the advent of Influencer Marketing. What even is an influencer? How do they affect the market? How can you form partnerships with them to help boost your brand? And hey, maybe even ask yourself if you're an influencer already? You might be. 

But at the end, the Elite Marketing Tip has to do with a much deeper bit of wisdom that will help you, regardless of your background, and even if you're not in marketing at all. After listening, if you'd like to connect with Lisa, find her on LinkedIn and also check out her work on Instagram in the travel and hospitality space. Let's listen into the last episode of the season.

Today's guest, Dorit Sasson is an accomplished author who was, for lack of a better term, thrust into marketing. After writing her book she realized she needed to have a mechanism to get her book out to the right people at the right time. She then got into digital marketing and SEO, but tuned it to help authors like herself get their book out to the public quickly. The goal has been to help authors be the advocate for themselves that they need to be, in order to help readers believe in them. Otherwise... books just won't be flying off the shelves like they expect. She's collected some wisdom on her journey and we had a great time sharing what we've both learned. Dorit can be found at bookmarketingacademy.com where she helps fellow authors think about SEO for their book, and also on her personal website, doritsasson.com, along with all her social media links. Let's see where the talk goes today.

Did you know about 76% of people will reach for their phones when they want to look up a business? And 74% of those people visit a business' website within 24 hours of that search? Are you in that percentage? If not you might be missing out. Rachel Noall and I talk about her focus on the Google My Business service, and how it can be used to get local attention quickly. Trusting the algorithm is a great way to build rapport with people close to where you business is physically located, while giving the chance to use storytelling and genuine communication to connect with people just a short distance away. Hear her story about how she got to where she is on the journey, along with her Elite Marketing Tip at the end. If you'd like to get in touch with her, find her at www.gmbpirate.com, or on Instagram or Twitter under the handle @rrnoall. Let's join the conversation now.

Brenden Kumarasamy was a featured guest on another of our podcasts a few months back, and he's still killing it today. He started up Master Talk to get content out on YouTube specifically for helping people get better at public speaking. And he's learned a ton of marketing tricks along the way. One of the biggest is: don't waste time on focusing on one channel if it's not working. Branch out. Try a bunch of things. THEN see what's working and focus there. We have a high-energy conversation here where we talk about how to keep yourself relevant for the next 10 years, and a strategy for making that happen, along with how to build a following quickly. It's hard work but the tactics are a lot easier than you think! Find Brenden at the Master Talk Youtube Channel. Let's get into the conversation now and hear the Elite Marketing Tip.

Well it's kinda chilly this time of year, but during the summer months, not so much. Especially here in St. Louis! Got the chance to talk with Bruce Kellerman of Power Breezer about a unique product that they've put together, to help with evaporative cooling on a big scale. Installed at stadiums for the Superbowl, used by the military, and many other applications, it's helping keep folks cool in the hottest environments. We actually talked about the science and psychology behind marketing and selling, and what he wished he knew five years ago. This may be the 'coolest' episode you'll hear! If you'd like to contact Bruce, find him at [email protected]. Let's jump into the chat now.

Companies still seem to focus on generating likes on social media. But does it equate to revenue? Unless you're working with a guy like today's guest, it might not be. Alvaro Sandoval got his start in marketing awhile back, but after some key pivots he's gotten into an interesting and cutting edge area of marketing: chat bots. Writing a robust chat bot is a great way to build rapport with your target audience, and have presence with your people even when you technically can't be there. Plus, it provides a great way for people to opt in or out, while still being completely honest about being a bot. It was hard not to go down a geeky rabbit trail with this guy, but if you get to know him, you'll probably learn a thing or twelve. If you'd like to get in touch with him, find him on LinkedIn, or email him directly: [email protected]. Beep, boop, let's get in the loop.

Content! It's all about the content! Are you writing content? Content! Today's guest Jon Hinderliter is kinda tired of hearing that, and so are a lot of other people. 

Quite frankly, content isn't king anymore. So many people are chasing the new shiny object without focusing on what's really important: the data. See, the thing is, you can't really monetize metrics. You can't pay your bills with likes and shares. 

But data... data is where it's at. 

With enough of the right kind of it, you can do some amazing things. Instead of doing things the way they've always been done, it might be time to take a look at what's actually working, and how to measure that success. 

Jon's written a book called 'The Death of Content as King' which can be found over at deathofcontent.com. Listeners can get a FREE chapter of the book at https://www.deathofcontent.com/elitemarketing. Let's get started with the episode now.