The company Innovative Minds Marketing has only been around for five years but in that short time they've figured out that taking an Agile approach to marketing makes them a distinct choice. 

Lisa Mothersille has been with them for part of that journey and has learned that balancing the left-brained hard data work with the right-brained creative work is what makes marketing really work. Among her wisdom in this episode, she talks about the idea of 'planting your seeds'--which seems to fly in the face of today's instant gratification culture. 

But also, we talked about the advent of Influencer Marketing. What even is an influencer? How do they affect the market? How can you form partnerships with them to help boost your brand? And hey, maybe even ask yourself if you're an influencer already? You might be. 

But at the end, the Elite Marketing Tip has to do with a much deeper bit of wisdom that will help you, regardless of your background, and even if you're not in marketing at all. After listening, if you'd like to connect with Lisa, find her on LinkedIn and also check out her work on Instagram in the travel and hospitality space. Let's listen into the last episode of the season.